The Global Warming Swimming Pool | Ogilvy & Mather Mumbai

• December 4, 2008


global warming pool1 The Global Warming Swimming Pool | Ogilvy & Mather Mumbai

What?! How can people swim above the New York city? No, New York city is not underwater, but Ogilvy & Mather Mumbai ad agency has designed an incredible ad for HSBC to raise the awareness of the dangers of global warming. The effect is achieved by pasting the huge aerial cityscape poster to the pool base. It’s clever, right?

Sometimes I’ve just thought, how can an architect contribute to our planet? Perhaps the Ecological Sustainable Design (ESD) is one of the way to duel with. So, architect and designers, please save our lovely planet. Cheers…

global warming swimming pool1 The Global Warming Swimming Pool | Ogilvy & Mather Mumbai

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Category: Design

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  1. [...] bright offices in the Ex Centris building on Blvd. St-Laurent. Ogilvy Advertising has designed a “global warming” swimming pool in which images of New York City as seen from above are pasted on the floor of the pool. Swimmers [...]