What?! How can people swim above the New York city? No, New York city is not underwater, but Ogilvy & Mather Mumbai ad agency has designed an incredible ad for HSBC to raise the awareness of the dangers of global warming. The effect is achieved by pasting the huge aerial cityscape poster to the pool base. It’s clever, right?

Sometimes I’ve just thought, how can an architect contribute to our planet? Perhaps the Ecological Sustainable Design (ESD) is one of the way to duel with. So, architect and designers, please save our lovely planet. Cheers…

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