Micro Macro for Pitti Immagine | Ilaria Marelli

Italian designer Ilaria Marelli presented The Secret Garden & Micro Macro installations for the summer edition of Pitti Immagine Fashion shows in Jun 2009.

“Micro Macro”, is the second installation by Ilaria Marelli for Pitti Bimbo, which was presented during 25-27 Jun 2009 in Florence, Italy.

+ Project description

APARTMENT – Micro Macro

A few days after, a fairytale setting comes to live becoming the stage of the 69° edition of Pitti Bimbo.

For the Apartment segment of the fair, Ilaria Marelli realizes ‘Micro Macro’, an installation between an ironic context and a dream. The out of scale rooms remind of the fairytale of Alice in wonderland or the extraordinary adventures of Gulliver’s Travels. The visitors are surprised by objects and furnishings dissociated from reality, represented in an “ant” perspective, projecting enormous stylized shadows.

In the scenery created by Ilaria Marelli, each of the twelve exhibition areas of Apartment reproduces a room of a house: the kitchen, the living room, the bedroom, the wardrobe, the laundry, etc. The central installation is made with miniature furniture, ten times smaller than reality, which project it’s shadows on the surrounding walls in a size five times bigger than the original.

The macro-shadows represent in perspective the micro-objects in the centre of each area and are realised by the designer Ilaria Marelli as drawings printed on forex panels.

The common theme of Micro Macro, articulated throughout the exhibition, occurs starting from the entrance of the Lyceum hall, where a parade of unusual bonsais with big graphic shadows in black and white, receives and introduces the visitors to the bar and the relax area, in which long tables and chairs are reflected on the walls, and an out of scale clock stops the passing of the time, transporting the visitors in a fairytale dimension.

+ About Apartment

Apartment, special section of Pitti Immagine Bimbo, puts on stage selected collections based on a luxury lifestyle and aimed at an avant-garde audience, confirming their role in representing a segment of the market in strong growth, especially in terms of quality and selection of the product.

+ All text and images courtesy of Sabine Schweigert