Model House for I’Park City, image courtesy of UNStudio
Model House for I’Park City, image courtesy of UNStudio
In Suwon – Korea, Dutch architectural practice UNStudio designed a showroom to exhibit the residential urban and façade design for I-Park City development which covers approximately 33.5 ha and includes 88 apartment buildings.
+ Project description courtesy of UNStudio
The Model House for I-Park City is a showroom to exhibit the residential urban and façade design for an 88 building development in Suwon.
Model House for I’Park City, image courtesy of UNStudio
The principle design intention was to curate the visitor experience by elaborating on an implicit circulation strategy. The route of the visitor, from the approach to the building and throughout the tour within, is treated as an ongoing exhibition.
Model House for I’Park City, image courtesy of UNStudio
The building is therefore configured as a clear illustration of this strategy, which becomes the central feature both within the interior space, and as a generator of the façade design. The resultant crossing over of the circulation ribbon produces various viewpoints of the exhibited content, in this case, the facades of the show-units.
In parallel, the same path oscillates between a focus on the interior exhibited content and the adjacent larger site and landscape, which is the location of the future development. The circulation route underscores the importance of the ‘coming home experience’ which is the organizational driver of the entire I-Park City Urban development, and the core of the overall site branding strategy.
+ Project credits / data
Credits: Model House for I’Park City, Suwon, Korea 2008
Project information: I-Park City Brand Showroom
Client: Hyundai Development Company
Programme: Model House
Scale: 5000 m2
Architect: UNStudio – Preliminary Design, Definitive Design, Construction Administration
Ben van Berkel, Gerard Loozekoot with Wouter de Jonge, Jan Schellhoff and Colette Parras, Imola Berczi, Martijn Prins, Sarah Sandler, Byung kyun Kim, Michal Masalski, Mieneke Dijkema
Advisors
Landscape Architect: Lodewijk Baljon, Amsterdam
Local Architect: Heerim architects and planners, Seoul
Local Landscaping: CA Landscape Design co.ltd., Seoul
Photo: Christian Richters
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November 15th, 2009 @ David K.
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