Spanish design studio Zanadesign has designed the Sand-Printing project for the Council of Cadiz (Spain) to promote ‘Cádiz 2012’.
+ Design description courtesy of Zanadesign
Sand-Printing is a project made by Zanadesign for the Council of Cadiz (Spain) to promote ‘Cádiz 2012’.
The printer runs with the cleanest and everlasting energy in the world: CHILDREN.
It does not need ink or paper to print, also the message disappears with the incoming tide (or with the wind when sand is dry), so it doesn’t cause visual impact. It could be the most sustainable printer nowadays!
The kids have fun riding on it with it and at the same time they are taught about the meaning of Cadiz 2012.
Publicity doesn’t need to be there for ever because the biggest impact is achieved when the wheel is spinning. The message is spread around by people talking about it. “Hmmm…. it works faster than a TV advertisement”. Its use has been demonstrated for the first time this summer and it has been a great success.
For the moment the wheel is being used to spread the message of the commemoration of the first constitution of Spain in 1812 proof of peace, freedom and democracy.
The wheel is made of non organic materials so it doesn’t have impact to the beach. It is heavy enough to be used by a child but not pushed by the wind.
How we did it: In Zanadesign we develop all kind of ideas and we make them real.
After winning a first price with the Idea of sand printing, the council of Cádiz contacted and asked us to develop this idea.
We started our design by building, sizing prototypes, trying different materials, testing how to achieve a clear print on sand and making working prototypes to test the weight and safety but also asking for all necessary permits and licences.
Finally, we got in charge of the rehearsal and implementation of the project. We did a timetable following tides and avoiding overcrowding hours and employed staff to take care of the wheel and the public.
We also did a follow up to solve problems like fixings, checking the weather, rescheduling the timetable.
+ About Zanadesign
Zanadesign is a design consultancy specialized in conceptual design.
Tomás Silva created Zanadesign, he worked as designer in Barcelona and studied in RCA London before falling in love with Margarita who brought him to Cádiz and pushed him to start his dream.