Ara Pizza | Pablo Téllez

• December 3, 2009

Ara Pizza Pablo Téllez plusMOOD 02 595x595 Ara Pizza | Pablo Téllez

Ara Pizza, image courtesy of Pablo Téllez

Spanish designer Pablo Téllez recently has completed a fast food restaurant – Ara Pizza, in Sant Quirze del Valles, Barcelona, Spain. A very good attempt of using color tones to emphasize the faceted planes, it produces different light effects on walls that creating different spaces inside the same room.

Colors play a big role in this project, as the room have very neutral tones, that contrast with the staff working area, where warmer colors have a more informative function, together with the restaurant corporative logo.

Pablo Téllez

+ Design description courtesy of Pablo Téllez

Ara Pizza, is a newly opened fast food restaurant in Sant Quirze del Valles, 30 minutes away from Barcelona city center. Located in the main commercial road of Sant Quirze, ‘Ara Pizza’ has taken a challenge to reconverted an almost rectangular old Smith’s workshop, where it’s best attribute was an outstanding high ceiling .

The space is divided in two main areas, one dedicated to produce take away or home service deliveries and a second floor area, dedicated to serve customers on site.

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Ara Pizza, image courtesy of Pablo Téllez

This second area, where most of the shop activity takes place, where different movements and people get together, have been solved by means of linking prism shapes spaces at different heights, thus producing different light effects on walls that invites to enjoy the view from different positions, creating different spaces inside the same room.

Ara Pizza Pablo Téllez plusMOOD 01 595x595 Ara Pizza | Pablo Téllez

Ara Pizza, image courtesy of Pablo Téllez

Colors play a big role in this project, as the room have very neutral tones, that contrast with the staff working area, where warmer colors have a more informative function, together with the restaurant corporative logo. The study of people’s disposition in this type of areas have been crucial to design a special shaped table, build in Valchromat and cut with CNC. These tables can be overlapped between them like different segments of a silkworm, adapting every set of tables to the spacial circumstance defined by every group of people that occupies the space during the day. Likewise, we opted for Dr.yes chairs from Kartell (Eugeni Quitllet+Phillip Stark) for its lightness and resistance, which allows a very flexible and easy-to-move set.

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Ara Pizza, image courtesy of Pablo Téllez

As well the decoration artwork images have been designed and drawed by hand, escaping from the conventional fast-food images based on shouting-signs and choosing a set of more relaxed images with specific cheerful/humorist set of colourful animals interacting with different restaurant products.

+ Project credits / data

Design: Pablo Téllez
Project: Ara Pizza
Location: Sant Quirze del Valles, Barcelona, Spain.
Client: ARA PIZZA 51 S.L
Photography: Juan Ventura

+ All images courtesy of Pablo Téllez

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Category: Interior

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