Mangrolia Chausseures | Visiondivision

• December 24, 2009

Mangrolia Chausseures Visiondivision plusMOOD 1 595x445 Mangrolia Chausseures | Visiondivision

Mangrolia Chausseures, image courtesy of Visiondivision

Mangrolia Chausseures Visiondivision plusMOOD 6 595x393 Mangrolia Chausseures | Visiondivision

Mangrolia Chausseures, image courtesy of Visiondivision

Sweden-based architectural firm Visiondivision were commission to design three shoe stores on Reunion Island for a local shoe tycoon. Beautiful idea that the shoe box designed to interact with the visitors, and also using the modular box to form the circulation pattern.

+ Project description courtesy of Visiondivision

Visiondivision were commission to design three shoe stores on Reunion Island for a local shoe tycoon.

We made a design that could be easily recognizable and applied in all of the Mangrolia Chausseures stores. We decided to design one specific shoe box that can be multiplied and stacked into almost any form, allowing different store layouts but at the same time being easily recognizable as a Mangrolia Shoe store.

The shoe box is made out of Plexiglas, a plastic that creates a nice transparent effect.

Each box has a lid and a light. The boxes are made as pieces of Lego that can be fixed together in different formations. The box can be mass manufactured thus making it precise and cheap.

Mangrolia Chausseures Visiondivision plusMOOD ocean axo 595x467 Mangrolia Chausseures | Visiondivision

Mangrolia Chausseures - The ocean, drawing courtesy of Visiondivision

Mangrolia Chausseures Visiondivision plusMOOD 4 595x420 Mangrolia Chausseures | Visiondivision

Mangrolia Chausseures, image courtesy of Visiondivision

Mangrolia Chausseures Visiondivision plusMOOD 7 595x281 Mangrolia Chausseures | Visiondivision

Mangrolia Chausseures, image courtesy of Visiondivision

Saint Denis – The ocean

The Saint-Denis shop is the biggest one and located in the largest city and it is also the only shop that the Mangrolia family owns, so we propose that it should be turned into a flagship store; making it the centerpiece for the Mangrolian empire.

Being the flagship store we also wanted to make it into the most spectacular one.

The upper floor has boxes in the floor formed as a river, which “flows” from both of the entrances to the stairs which leads to the basement level which is completely covered with boxes, almost as an ocean.

A sofa shaped as Reunion Island is set in the middle of the shoe ocean where one can try out the different models or watch a slideshow projected on the wall of the assortment that the store has to offer.

In some of the boxes, legendary shoes can be kept; for example sneakers from the 80s or fashionable shoes made famous through celebrities, creating a small museum that will attract more visitors and fame for the Mangrolia business as the collection grows.

Mangrolia Chausseures Visiondivision plusMOOD library axo 595x420 Mangrolia Chausseures | Visiondivision

Mangrolia Chausseures - The library, drawing courtesy of Visiondivision

Mangrolia Chausseures Visiondivision plusMOOD 3 595x250 Mangrolia Chausseures | Visiondivision

Mangrolia Chausseures, image courtesy of Visiondivision

Saint-André – The Library

This shop has shelves of shoes arranged into smaller rooms with different themes; casual, formal and sport for example.

The transparency of the plexi-boxes makes the shoes look like they are frozen into ice blocks and will create a very intriguing and inviting showcase for the customers.

Mangrolia Chausseures Visiondivision plusMOOD loop axo 595x349 Mangrolia Chausseures | Visiondivision

Mangrolia Chausseures - The loop, drawing courtesy of Visiondivision

Mangrolia Chausseures Visiondivision plusMOOD 2 595x359 Mangrolia Chausseures | Visiondivision

Mangrolia Chausseures, image courtesy of Visiondivision

Le Port – The loop

All the functions of the shop are integrated in to a loop; showcase for the shoes, cashier and seating to try out the shoes.

The loop is extruded where it needs to be high; the cashier and the main showcases and then sinks down to the floor where the entrances are, allowing a free flow of circulation.

Mangrolia Chausseures Visiondivision plusMOOD shoebox Mangrolia Chausseures | Visiondivision

Mangrolia Chausseures - Modular box, drawing courtesy of Visiondivision

+ Project credits / data

Project: Mangrolia Chausseures
Location: Reunion Island
Design: Visiondivision

Tags: , ,

Category: Commercial, Fashion, Interior

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