The design work of deepdesign on show at Triennale Design Museum Milan

• December 20, 2009

In Triennale Design Museum, Milan Italy, deepdesign is now exhibiting its designs during December 17, 2009 till January 17, 2010.

+ Press release

The design work of deepdesign on show at Triennale Design Museum Milan (Italy): “L’anima sensibile delle cose”, December 17, 2009 – January 17, 2010

Milan (Italy), December 17, 2009 _ On December 16 at Triennale Design Museum in Milan has taken place the opening of the monographic exhibition “l’anima sensibile delle cose” (“the sensible soul of things”) dedicated to the work of deepdesign, Milanese atelier for design and industrial design created by Matteo Bazzicalupo and Raffaella Mangiarotti.

Six objects full of emotion and innovation designed by deepdesign are accompanied by a collection of photographs of further projects, by comments and dedications of protagonists of the design world, illustrating the design philosophy of deepdesign.

Matteo Bazzicalupo and Raffaella Mangiarotti do not seek formal or commercial novelties, but aim at research into the level of real invention, going beyond the industrial expectations.

Taking as their model the dynamics of the natural world, deepdesign’s research aims to harmonize functional complexity and formal organicism to achieve a pure one economy of the shape.

The exhibit design of “l’anima sensibile delle cose”, realized by deepdesign in collaboration with Antonio Aricò, is animated by suggestive video-installations created by the Milanese N03! studio, illustrated by the delicacy of Melina Mulas’ photographs and documented in a catalogue conceived by SM.

Curated by Cristina Morozzi and part of the “Mini & Triennale CreativeSet”, a project directed by Silvana Annichiarico, the exhibition “l’anima sensibile delle cose” will continue until January 17, 2010.

Triennale Design Museum, Milan (Italy)
Opening hours:
Tuesday Sunday 10.30-20.30
Thursday 10.30-23.00

+ Product description
deepdesign 595x556 The design work of deepdesign on show at Triennale Design Museum Milan

deepdesign: Matteo Bazzicalupo & Raffaella Mangiarotti with Dandelion lamp - Tecnodelta

DANDELION
Typology: floor and suspension lamp
Company: Tecnodelta Spa
Year: 2003
Photo credit: Melina Mulas
Description:

The Dandelion lamp just looks like a Taraxacum with its fluffy seed ball that it easily blown away with just one puff and it is borne of a thin and flexible stalk that seems to be swaying in the air. The lighting unit consists of a ball of transparent flutes diffusing the LEDgenerated light. It is available in floor lamp and hanging lamp versions.

Blue Bell – prototype 595x393 The design work of deepdesign on show at Triennale Design Museum Milan

BLUE BELL

BLUE BELL prototype
Typology: floor lamp
Company: prototype by deepdesign
Year: 2009
Photo credit: Melina Mulas
Description:

The idea of this light grew out of a natural observation. It is like a spray of bluebells. The bellflowers can be rotated and orientated all one way or in different directions. Raising or lowering the sleeve changes the curve of the three stalks and hence the angle of the lights, changing their height and orientation. This makes it simple to pass from light diffused upwards to a focused reading or work light. The base is high and contains the switch. The stems, covered with nautical stocking, are flexible. Inside are a harmonic steel rod and an electric cable. The lampshade is in heat-molded opalescent sandblasted polyethylene.

Flat piano – One off The design work of deepdesign on show at Triennale Design Museum Milan

FLAT PIANO

FLAT PIANO prototype
Typology: flatpiano and dining table
Company: deepdesign
Year: 2006
Photo credit: Melina Mulas
Description:

How to maintain the entrancing qualities of the grand piano, made important by the coherence between its sound and its physical impressiveness, in the smaller spaces of homes today? The piano is integrated and combined with the furnishings of the home: an electronic keyboard runs under a large glossy white top with an electronic device that acts as its sound board. When not being played it becomes a work or dining table.

The top is in etched glass backpainted white, forming a smooth surface, deep and rather cold. The system is based on a built-in master keyboard amplified to a panel which exploits the properties of the Feonic system to transform the table top into an acoustic panel/soundboard. The electric keyboard is connected to a miniaturized (Feonic) amplifier which transforms the whole table top into a three-dimensional sound box. The amplifier creates three-dimensional sound and distributes it uniformly across the whole table top.

Flexica Imetec 595x402 The design work of deepdesign on show at Triennale Design Museum Milan

Flexica - Imetec

Flexica Imetec 2 The design work of deepdesign on show at Triennale Design Museum Milan

Flexica - Imetec

FLEXICA
Typology: electic brum
Company: Imetec
Year: 2005
Photo credit: Melina Mulas
Description:

Homes are cluttered with low furnishings (sofas, beds, etc.). Cleaning under them with an electric broom is difficult (the housing for the motor is cumbersome and the brushes are too voluminous to go under many furnishings) and the position while bending the back is labourious. The new broom has a motor housing/bag that slides along the tube/structure. Lifting it manually frees a hinged section like an arm that folds level with the user’s elbow, enabling the brush to clean the floor under very low furniture to a depth of about 80 cm, or the complete surface area under a double bed working from both sides. The appliance is further equipped with a rubber wheel that allows it rest lightly on the floor and move fluidly without spoiling surfaces.

Pulse – Whirlpool The design work of deepdesign on show at Triennale Design Museum Milan

PULSE

PULSE prototype
Typology: washing machine based on centripetal force concept
Company: Whirlpool Europe
Year: 2001
Photo Credit: Melina Mulas
Description:

We designed a new wash cycle whose leading features are air, water, and their continuous flow. The machine’s architecture is made up of a few elements: a rigid outer volume, a soft heart with a coaxial “umbilical cord” that as in nature supplies the system with vital energies, the cavity between them, the drive unit (an air/water pump with its circuits) and an interface with very simple controls. Air is evacuated from the cavity, allowing the hatch to open for loading. The garments are placed here to await the start of the wash cycle. Water is then pumped in, leaving a certain volume free. Air is then pumped in and out rhythmically so that the membrane compresses and releases the fibers of the fabrics. Dimples which imitate the fingertips covering the inside of the membrane compress and open the fibers to perform the washing action. The movement of compression replaces the centrifugal force, which would fray the fibers in the long run.

To simulate the mingling of the garments in a non-rotary system the whole sac is filled with water to create an eddy by simultaneously pumping in and sucking out the water at high pressure from the base of the sac through nozzles angled at 45°. The image of a hand wringing the garments helped us simulate the way the water is drained. It is sucked out and the membrane compressed by the pressure of the air in the cavity, so completing the cycle without twisting the fibers. The user interface has just three controls. One to open and close the machine, a second for a stronger cycle for whites (the basic wash is delicate), and a third to start the cycle. The interface has fingertip control: when one is activated the icon lights up (electroluminescence).

Winds prototipo 595x396 The design work of deepdesign on show at Triennale Design Museum Milan

WINDS

WINDS prototype
Typology: hairdryer
Company: deepdesign prototype
Year: 2007
Photo credit: Melina Mulas
Description:

Winds is a professional double airflow hairdryer with an original L-shaped configuration created by redesigning the internal components. One of the principal aims of straightening hair is to give it gloss. This is achieved by directing the airflow parallel to the hair, especially from root to ends, closing the microscopic scale structure.

To achieve this it is essential for the hair stylist to adopt a rather uncomfortable posture, which can be harmful if persisted in for long periods. Hair is straightened with one arm raised and the wrist twisted 90° and in torsion. This causes strain due to persistently holding the arm above the heart line.The nozzle is integrated in the structure of the hairdryer (by making a cut lengthwise in the housing near the spout), so the dryer can be gripped by keeping the arm relaxed in front of the user, with no need to raise it excessively. The nozzle can be selected as desired (frontal circular or narrow jet below), doing away with the need to insert or remove nozzles, which can cause burns. The design keeps the flow of air from the front of the dryer (as in traditional devices), making it possible to carry out operations involved in finishing some types of hairstyles that call for a concentrated flow of air.The motor with good specifications but optimized in size makes it possible to adopt a particularly slender section. The new internal configuration shifts the center of gravity from the body of the housing (as in standard dryers) to the grip – so preventing harmful twisting of the pulse – and making it possible to design a selfstanding.

A micro-switch under the base serves to turn it on or off whenever it is put down and picked up again.

+ About Matteo Bazzicalupo e Raffaella Mangiarotti [deepdesign]

Design philosophy
The work of deepdesign, whose path is guided by an intense activity of research into forms, technologies and new materials, often seeks a radical revisitation of typologies. Matteo Bazzicalupo and Raffaella Mangiarotti do not seek formal or commercial novelties, but aim at research into the level of real invention, going beyond the industrial expectations.

Taking as their model the dynamics of the natural world, deepdesign’s research aims to harmonize functional complexity and formal organicism to achieve a pure one economy of the shape.

Bazzicalupo and Mangiarotti design appliances for everyday use, products that are innovative but at the same time endowed with an extraordinary elegance. Products that are not just sincere and measured, but also courteous, respectful of people and sensitively user-friendly.

From the Pulse washing machine to the Dandelion floor lamp to the Flat Piano (an original hybrid table-piano), their projects are characterized by spare forms, soft and uncluttered. Matteo and Raffaella love to investigate with holistic care the perfection of forms and the processes of nature, drawing inspiration from its “simple” complexity. Their projects are distinguished by a humanistic approach to technology mediated by a natural poetic. They design by listening to nature and pursuing the “never seen before.”

Their formal aesthetic is inspired by the perfection of nature: utterly simple, and at the same time extremely complex. The meeting between formal organicism and functional complexity occurs spontaneously in nature but is perfect, without aesthetic redundancy or rigidity, attaining a pure economy of form.

When they design this is their ambition, sought with great discipline. Among the possible solutions they identify the expressive one of what most concerns them: the relationship with culture. A cultural belonging not only in the material and technical expression, but above all the conceptual, in the interpretation of becoming and out of respect for all that is excellent in our tradition. Sometimes there is excellence even in the patently obvious. Sometimes it is only a question of looking.

Biography
Matteo Bazzicalupo (Parma, 1966) and Raffaella Mangiarotti (Genoa, 1965) graduated summa cum laude in Architecture from the Milan Polytechnic in 1991.

In 1995 they met in the editorial offices of Modo [a review founded by Alessandro Mendini].

After some years of separate achievements, Raffaella with Marco Zanuso and Francesco Trabucco, Matteo with Italo Jemmi in Parma, they founded the deepdesign practice, which in recent years has developed projects of product design and evolutionary scenarios in different fields: from food packaging to consumer electronics, furnishings and cosmetics.

Tags:

Category: Design, Furniture, Industrial, Lighting

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  1. [...] non only in software; I was recently in Milan in the Triennale expo about Deepdesign (see a review here), and what they are doing brings together design, industrial prototyping, integration with mass [...]