An innovative design studio AGENT. STRATEGIC INTELLIGENCE EMBASSY recently unveiled the first transparent soccer ball – CTRUS.
Click to watch the video.
+ Press release courtesy of AGENT
CTRUS’ functional principle is based on the mechanical properties of its materials.
CTRUS is composed by an inner structure (skelle-core) and an outer net-embedded shell, made out of reinforced elastomers. These pieces have different durometer according to its structural location.
The flexibility provided by its materials, emulates the bounce of an inflated pneumatic soccer ball, but offers the advantage of not loosing air.
CTRUS doesn’t need air in order to perform.
CTRUS provides added functionality controlled by the electronic components in its nucleus which communicate wirelessly with control stations at the stadium:
- Inner light, color changes at critical game situations (goal, offside and out of bounds).
- Recording of kick force and travel speed.
- Location of the ball relative to the court (Interactive Detection System via GPS/RFID).
- P.O.V. camera footage (software stabilized image).
THE HYB METHOD
The DNA behind our HYB method is based on a new approach to the product development process, relying on continuos research, cross-pollination and market sensitivity.
We call this “active awareness”
Our multidisciplinary trained agents are constantly looking for opportunities to innovate. What seems invisible for some, means eureka for us.
With the HYB method, AGENT skillfully rearranges specific components from diverse sources in order to obtain new effective hybrid solutions and applies them where they are needed.
The HYB method presents new approaches for the endless paradigms and challenges of our times
as well as for the complex futures upon us.