The diamond tile mobile pavilion by Apostrophy’s was participating in the Thailand architecture expo 2010, to promote the brand Diamond Tiles and its products.
Since it is a company for roof tiles, the idea of expressing the character of being a Diamond tile was used to express the look of the brand and to promote the brand.
Since a roof tile is one of basic small units of making a shelter for homes or covered spaces, its module allows us to think of how to create another kind of sheltering space that shows potentials of using this module and the other modules from the other categories into producing other different things such as shelves, walls, tables, chairs, lamps, floor etc in one exhibition space. From this, we then had many other design products from the roof elements in the pavilion. This comes from the brand’s vision of wanting to show the high potentials of Diamond tiles brand.
The façade was made of screen cardboard papers, and were hung up on the structure.
When the cardboard roof tiles were connected to each other, there were spaces in between that the light can come out and make them shine, like being a real diamond.
The lighting patterns were designed to change every 5 minuets also to make the space look more special and shiny. All the structures are now being moved to Chiangmai, the province in the northern Thailand to display the products in their new showroom.
The pizza cardboard boxes shaped like Diamond Tiles are the main materials which formed up the whole curved façade that was generated and adjusted its look, size and the number of boxes from 3dmax parameters. It helps with not wasting too much energy producing while the client could also design the look of it with the designer by changing the parameters.
Apart from that, folding up so many boxes to hang on the structure, it called out some workers’ friends from the villages near Bangkok to help to make it in time. This also generated some small income for the villagers during the summer season that rice filed is hard to make money from.
The tables and chairs were covered with real Diamond roof tiles. The walls were made of the purlins overlapping on top of each other, painted black. The floor was made of Diamond Tile particle boards cut as floor tiles, painted in 2 colors.
The pavillion was also programmed to change its colour every 5 minutes by using lighting programing. So when people came back to the pavillion again they saw different booth!
Also, mapping project technique was used to make the pavillion more interactive, and functioned as the product information stand. The client could play with the touchscreen, check how the products looked like by mappinng on to the cube on top by themselves!
+ Other products
The lamps from this pavilion are made of cut and fold acrylic pieces – not only its side panels but also the joints that connect another piece together. So the panels and its joints are the same material. Each has a different form and makes the acrylic panels form a different lighting shade. The transparent material gives a clear outline of the form of the lamp and also helped to create a shiny look of the pavilion when the light is on. They are now also in our online store.
Check out the real Diamond Tile video.
+ Project credits / data
Project: Diamond Tile, Mobile pavilion
Design/Creative/Lighting Programing/ Product design /Project manager : Apostrophy’s the Synthesis server Co.,Ltd.
Client : Diamond Roofing Tile Public Company Limited.