OLEH Lighting Concepts for KONICA MINOLTA | AGENT

• September 1, 2010

With the best innovation on lighting since the invention of the light bulb, AGENT and KONICA MINOLTA present OLEH Lighting Concepts. Commissioned by KONICA MINOLTA; the AGENT team explored new applications for the OLED lighting technology, under the subject “Lighting up the earth for the next generation” and came up with two concepts: STRIP LIGHT & WEARABLE BAND OF LIGHT.

+ About OLED lighting technology

OLED is the first light source that emits the light from the surface itself. It can provide illumination for large areas as well as for very small ones. It is thin and flexible and can be curved in any way.

OLED lighting saves energy by approximately 30% compared with fluorescent lamps, and approximately 85% compared with incandescent light bulbs, it does not use substances that pose a hazard at the time of disposal, making it a safe, clean, environmentally responsible source of light.

Its key attributes are:

  • The surface emits the light
  • Surface is bendable (curved lighting)
  • Slim and lightweight
  • Stays cool
  • Low CO2 emissions
  • Clean Energy
  • Efficient

CONCEPT 1 – STRIP LIGHT

It began as an idea to fuse public seating with street lighting; stretched out, flexible OLED lighting panels bent at various levels to form benches of light, serving as public seating or display surfaces, and this evolved into a bus stop with illuminated timetables and neighborhood maps that are clearly visible even at night.

Forget maps at each junction, tap a marker and follow the strip of light to your destination.

Beyond the bus stop, the strips of light extend along the roadside creating a dynamic system that illuminates the city streets, as needed, day or night.

A hybrid of:
public bench + public lighting + urban info

OLEH KONICA MINOLTA  AGENT 4 595x336 OLEH Lighting Concepts for KONICA MINOLTA | AGENT

OLEH Lighting Concepts for KONICA MINOLTA, image courtesy AGENT

Forget maps at each  junction, tap a marker and follow the strip of light to your destination.

OLEH KONICA MINOLTA  AGENT 1 595x336 OLEH Lighting Concepts for KONICA MINOLTA | AGENT

OLEH Lighting Concepts for KONICA MINOLTA, image courtesy AGENT

Beyond the bus stop, the strips of light extend along the roadside creating a dynamic system that illuminates the city streets, as needed, day or night.

OLED lighting has a very high-energy efficiency, reducing CO2 emissions.  It contains no hazardous substances (such as mercury), making it an environmentally sound, clean form of lighting ideally suited to lighting up the earth for the next generation.

CONCEPT 2 – WEARABLE BAND OF LIGHT

Cool, wrap-on accessories that glow with light and can be worn around your body, matching your personality.

The bands are lightweight, bendable, slim, and cool, and can be curved any way you like, they can be as thin as a piece of paper or cloth. Patterns of light can be arranged in countless variations to decorate and create any desired mood.

They bands can be combined with other pieces of jewelry and can also display text and graphics. When people wear the bands they can be easily spotted by drivers at night, this gives the product an extra quality of “functional jewelry”.

A hybrid of:
jewelry + safety element + wearable light

OLEH KONICA MINOLTA  AGENT 2 595x336 OLEH Lighting Concepts for KONICA MINOLTA | AGENT

OLEH Lighting Concepts for KONICA MINOLTA, image courtesy Guido Torres & AGENT

The bands are lightweight, bendable, slim and cool, and can be curved any way you like.

OLEH KONICA MINOLTA  AGENT 3 595x336 OLEH Lighting Concepts for KONICA MINOLTA | AGENT

OLEH Lighting Concepts for KONICA MINOLTA, image courtesy Guido Torres & AGENT

They bands can be combined with other pieces of jewelry and can also display text and graphics.

+ About AGENT

With its headquarters in Mexico City, AGENT is a Strategic Intelligence Embassy with a focus on Disruptive Innovation and Product Development.

Founded in 2009 by Michel Rojkind and Alberto Villarreal, their multidisciplinary team is constantly looking for opportunities to innovate and to redefine current problematics as design & business opportunities.

What seems invisible for some, means eureka for AGENT.

With the HYB method, AGENT skillfully rearranges specific components from diverse sources in order to achieve new effective hybrid solutions to be applied where they are needed.

THE HYB METHOD

The HYB method is based on a combination of research and development techniques such as continuos observation, cross-pollination and market sensitivity.

This is what we call “active awareness”

The HYB method presents new approaches for the endless paradigms and challenges of our times as well as for the complex futures upon us.

Michel Rojkind OLEH Lighting Concepts for KONICA MINOLTA | AGENT

Michel Rojkind, photo by Uli Heckmann

MICHEL ROJKIND
Strategy & Alliances Agent

Michel Rojkind is a founding partner and creative lead at AGENT. He is responsible for the Strategic Alliances as well as defining the company vision.

After working as an architect for several years, he started AGENT in 2009 with the vision of creating a company that address the complexity of the modern society and its connexion to the technological and economic challenges of our times, through strategic thinking and a multi-disciplinary approach.

A native of Mexico City, in 2002 he established the independent firm rojkind arquitectos, recognized by Architectural Record in 2005 as one of the best ten “Design Vanguard” firms, and listed as “Faces to Watch in 2010” by the Los Angeles Times. He has been selected to participate in several Honors and Awards, including nominations for the Ordos Prize, China (2009), twice for the Marcus Prize, U.S.A. (2009, 2007), and twice for the Iacov Chernikhov Prize, Russia (2008, 2006).

Over the last few years, Michel has been short-listed to participate in several large scale international projects, including Canada, Kuwait, China, Dubai, Singapore and Spain. He has given lectures and participated in exhibitions in several countries.

Michel continues to run rojkind arquitectos in parallel to AGENT.

Alberto Villareal OLEH Lighting Concepts for KONICA MINOLTA | AGENT

Alberto Villarreal, photo by Jimena Mateos

ALBERTO VILLARREAL
Product Design Agent

Alberto leads the Product Design Team and brings to AGENT nearly 10 years of award-winning product development experience.

His role at the company is key in the integration of strategic business vision and design leadership. Before joining AGENT, he gained experience at major design studios in Germany, Italy and USA.

His work been recognized by a number of publications worldwide and international design awards such as: red dot – best of the best, Chicago Athenaeum Good Design Award, iF Hannover Product Design Award, and IDSA/ Business Week Industrial Design Excellence Award, among others.

His portfolio covers a variety of industries and products such as: sports equipment, transportation, consumer electronics, high-tech medical devices, furniture, toys, and appropriate technology. Previous clients include: Adidas,
Nike, LeapFrog, Hewlett-Packard, Pantech and SanDisk (to name a few).

+ Project credits / data

Creative Direction: Michel Rojkind, Alberto Villarreal
Design Team: Enrique De La Barrera, Isaac Smeke, Victor Aleman
Photo: Guido Torres, Issac Smeke

+ Visit Official website by KONICA MINOLTA

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Category: Design, Lighting

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