Joining creative forces once again, KiBiSi, PUMA and Biomega extending the PUMA Bike portfolio to include a fashionable cargo bike, accommodating true urban lifestyle. Mopion lets you cruise the streets in style, while transporting your daily groceries or bigger loads. The smooth steering provides you with easy maneuvering around the city just like a commuter. Mopion is a unique lightweight and highly practical cargo bike with a fashionable twist that will make heads spin.
A Sturdy Companion
PUMA Mopion is rock steady for the daily grind. It mixes city bike features, and cargo bike features, making it a sturdy companion. It comes with a super-size innovative front carrier for heavy duty transport of your groceries or other needs. Developed for city dwellers, Mopion features a light aluminum frame, making it a one-of-a-kind lightweight cargo bike weighing only 22 kilos. The geometry holds the body in a slightly inclined, but still heads-up position for navigational ease and exceptional balancing.
The name Mopion derives from an island in the Atlantic Ocean, symbolizing the new Trans-Atlantic approach and balancing PUMA’s European heritage with American popular culture. Mopion will be available in white, black and in the bold color combination magenta/blue/lime. The colors are likewise inspired by vibrant island colors. Mopion defies the expected.
The PUMA Bike Line
Created for ease of movement, urban transportation, and individual appeal, PUMA and the Biomega design team have collaborated to produce the next evolution in commuter bikes. Smart European design and commuter technology collide with urban American style – and culminate in a completely new Trans-Atlantic bike paradigm. PUMA pared down its bikes to their essentials and constructed a new bike line with innovative and thoughtful details that meet the needs of a unique consumer set. The PUMA Bike line is designed for urban mobility and finds innovative solutions for the everyday annoyances that come from maneuvering bikes through urban obstacles. The collection redefines and reinvigorates the city ride.
By pulling together the best parts of practical, continental city and folding bikes, BMXs, American cruisers, and fixies, these PUMA Bikes create a whole new urban typology, one that stands out in the crowd and knows how to make its own way.
Mopion will be launched at the Eurobike and Interbike shows in September 2010, and will be available from spring 2011.
+ About KiBiSi
KiBiSi was founded by Kilo Design / Lars Holme Larsen, BIG / Bjarke Ingels and Skibsted Ideation / Jens Martin Skibsted, KiBiSi is a Copenhagen based idea-driven industrial design firm. KiBiSi works with culturally leading brands and fortune 1000 companies. Each partner contributes with intelligence and experience from within his specific field providing KiBiSi with cutting edge knowledge and knowhow within the fields of architecture, design, furniture, electronics, transportation, contemporary culture and lifestyle. KiBiSi is committed to making lasting designs that carry strong ideas.
+ About PUMA
PUMA is one of the world’s leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes ist products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong.
+ About Biomega
Biomega is a premium urban bicycle brand, alone in its category. Biomega designs and develops bicycles and related accessories. It is committed to creating a paradigm shift in the way society imagines transportation by making ‘furniture for urban locomotion’, developing bicycles so beautiful that they compete directly with cars and imbue our cities with new meaning. Biomega brings social innovation, design thinking and urban lifestyle to the world of bicycles, that start in urban functionality and ends in high design. The brand features collaborations with PUMA and renowned designers such as Marc Newson, KiBiSi and Ross Lovegrove. The company, which was founded in 1998, distributes its products in more than 20 countries, and has headquarters in Copenhagen, Denmark.