LAVA brings digital decoration to la Rinascente store window in Milan

• November 24, 2010

In Milan, Chris Bosse of Laboratory for Visionary Architecture [LAVA] has created a window installation for the famous Italian department store la Rinascente for its Contemporary Christmas Art windows.

LAVA’s window installation is an origami coral reef using 1500 recycled and recyclable cardboard molecules that explores the intelligence of natural and architectural systems.

In urban terms, the smallest homes, the spaces they create, the energy they use, the heat and moisture they absorb, multiply into a bigger organisational system, whose sustainabilty depends on their intelligence.

Bosse, director of multinational LAVA

LAVA 001 595x396 LAVA brings digital decoration to la Rinascente store window in Milan

Digital Origami la Rinascente, image courtesy LAVA

The sculpture plays with space by climbing up walls and arching over to create coral caves. Based on the geometrical structures of sea foam and corals, the colourful reef comes to life through dynamic lighting and sound.

Bosse, director of multinational LAVA, is one of seven designers from around the world to be commissioned to create a window – others are Kirsten Hassenfeld, Gyngy Laky, Andrea Mastrovito, Satsuki Oishi, Richard Sweeney, Margherita Marchioni and Tjep.

LAVA 003 LAVA brings digital decoration to la Rinascente store window in Milan

Digital Origami la Rinascente, image courtesy LAVA

The store windows are at la Rinascente’s Piazza Duomo store, in the centre of Milan, design capital of the world. This is the first time la Rinascente have commissioned artists to do Christmas windows.

The installation shows how a particular module, copied from nature, can generate architectural space, and how the intelligence of the smallest unit dictates the intelligence of the overall system.

Ecosystems such as coral reefs act as a metaphor for an architecture where the individual components interact in symbiosis to create an environment.

LAVA 002 595x396 LAVA brings digital decoration to la Rinascente store window in Milan

Digital Origami la Rinascente, image courtesy LAVA

Current trends in parametric modeling, digital fabrication and material-science were applied to the space-filling installation.

LAVA was founded in 2007 by Chris Bosse, Tobias Wallisser and Alexander Rieck, with offices in Sydney and Stuttgart.

LAVA 004 LAVA brings digital decoration to la Rinascente store window in Milan

Digital Origami la Rinascente, image courtesy LAVA

+ Project credits / data

Project: Digital Origami, la Rinascente
Location: Milan, Italy
Design: LAVA | http://www.l-a-v-a.net
LAVA Team: Chris Bosse, Roberto Salvà, Omar Basilico, Victor Trentini, Anna Romani, Angelo Ungarelli
Art direction: Independent Ideas.
Lighting: ERCO, Sydney/Milan
Photography: Filippo Patrese

Tags: , , ,

Category: Design, Industrial

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