The 315-square meters showroom is situated in the newly developed design center, Designopolis in 6th of October City, Egypt. Designed by Karim Mekhtigian, the shop reflects Alchemy‘s clear brand identity and its distinct personality from the inside out.
The facade is clad with a gray antique finish marble, which is used as the perfect backdrop for the vibrant red Alchemy acrylic sign. The interior is mutually true to the Alchemy design language; a grayish industrial-like interior finish with concrete floors and bare-brick walls is cleverly combined with sleek surfaces of dark mirrors and a double-height glass staircase to create a simple yet elegant space.
The floor plan is quiet simple; the open space is accentuated by a stretched nine-meter long massive wood counter and a double-height glass staircase.
The oxidized metal structure of the stairs leads to a mezzanine-like upper level, which is used to show the rest of the collection. A simple expanse of clear glass all around the mezzanine acts as a rail to emphasize vertically and horizontally the open-space concept of the showroom.
As a whole, the showroom encompasses all the elements that characterize the company; the setting is specially designed to highlight the concept behind the showroom and the collection on display.
+ Project credits / data
Project: Alchemy Designopolis Showroom
Location: Cairo-Alexandria Road, Egypt
Completion Date: October 10
Interior Designer: Alchemy Design Studio | Karim Mekhtigian
Photography: Hussein Shaaban
Scope of Work: Interior Design
+ All images and description courtesy Alchemy Design Studio