Audi Business Meeting | UAU office

UAU office has designed the Audi Convention in Milan, Italy.

The challenge of the project has been to totally re-dress the hosting location in order to  transform it into an elegant, high level and welcoming space to respond the brand requirements.

UAU office

Audi Convention, image coutesy UAU office

Audi Convention, image coutesy UAU office

+ Architect’s statement by UAU office

A tapis rouge, the climax point of each celebration ceremony, is the concept of the exhibition design project conceived for Audi Regional Business Meeting. A totally red entrance welcomes visitors, while lounge and relax spaces are adapted on white and warm grey colours in a museum mood that doesn’t neglect the stately hosting architecture. Cars are displayed under mechanical motorized boxes, being revealed or hidden under according to the congress programme. A very well defined and detached volume hosts the auditorium space, where business meeting and conference take place.

Audi Convention, image coutesy UAU office

Audi Convention, image coutesy UAU office

+ Project credits / data

Company name: UAU office | http://www.uaueb.it/
Designer/Architect/Artist: Marco Verrando (architect, project manager), Francesca Rossotti (architect), Mansueto Francesco
Client: Volkswagen Group Italia
Project: Audi Business Meeting
City/Country: Milan, Italy
Event date: October 2010
Photos: UAU office, Eurostands SpA
Construction: Eurostands SpA

+ All images courtesy UAU