The challenge of the project has been to totally re-dress the hosting location in order to transform it into an elegant, high level and welcoming space to respond the brand requirements.
+ Architect’s statement by UAU office
A tapis rouge, the climax point of each celebration ceremony, is the concept of the exhibition design project conceived for Audi Regional Business Meeting. A totally red entrance welcomes visitors, while lounge and relax spaces are adapted on white and warm grey colours in a museum mood that doesn’t neglect the stately hosting architecture. Cars are displayed under mechanical motorized boxes, being revealed or hidden under according to the congress programme. A very well defined and detached volume hosts the auditorium space, where business meeting and conference take place.
+ Project credits / data
Company name: UAU office | http://www.uaueb.it/
Designer/Architect/Artist: Marco Verrando (architect, project manager), Francesca Rossotti (architect), Mansueto Francesco
Client: Volkswagen Group Italia
Project: Audi Business Meeting
City/Country: Milan, Italy
Event date: October 2010
Photos: UAU office, Eurostands SpA
Construction: Eurostands SpA
+ All images courtesy UAU