Audi Business Meeting | UAU office

• January 14, 2011

UAU office has designed the Audi Convention in Milan, Italy.

The challenge of the project has been to totally re-dress the hosting location in order to  transform it into an elegant, high level and welcoming space to respond the brand requirements.

UAU office

Audi Milan UAU plusMOOD 1 595x367 Audi Business Meeting | UAU office

Audi Convention, image coutesy UAU office

Audi Milan UAU plusMOOD 3 595x391 Audi Business Meeting | UAU office

Audi Convention, image coutesy UAU office

+ Architect’s statement by UAU office

A tapis rouge, the climax point of each celebration ceremony, is the concept of the exhibition design project conceived for Audi Regional Business Meeting. A totally red entrance welcomes visitors, while lounge and relax spaces are adapted on white and warm grey colours in a museum mood that doesn’t neglect the stately hosting architecture. Cars are displayed under mechanical motorized boxes, being revealed or hidden under according to the congress programme. A very well defined and detached volume hosts the auditorium space, where business meeting and conference take place.

Audi Milan UAU plusMOOD 7 595x389 Audi Business Meeting | UAU office

Audi Convention, image coutesy UAU office

Audi Milan UAU plusMOOD 4 595x398 Audi Business Meeting | UAU office

Audi Convention, image coutesy UAU office

+ Project credits / data

Company name: UAU office | http://www.uaueb.it/
Designer/Architect/Artist: Marco Verrando (architect, project manager), Francesca Rossotti (architect), Mansueto Francesco
Client: Volkswagen Group Italia
Project: Audi Business Meeting
City/Country: Milan, Italy
Event date: October 2010
Photos: UAU office, Eurostands SpA
Construction: Eurostands SpA

+ All images courtesy UAU

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Category: Interior

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