“Working and Taking Breaks in Style | Work-Life-Balance at MTV Networks in Berlin” was the motto for developing the Interior-design and re-organization of the reception, meeting and break areas of the new Headquarters of MTV Networks on the Spree. A long-held wish of employees becomes a reality and a once gloomy office complex on the Spree can finally function as the head offices.
+ Project description by dan pearlman
Working and Taking Breaks in Style | Work-Life-Balance at MTV Networks in Berlin
Interior-design and re-organization of the reception, meeting and break areas of the new Headquarters of MTV Networks on the Spree
MTV Networks’ personnel can rejoice: with the redesigned and newly organized reception, meeting and break room areas at MTV Headquarters, a long-held wish of employees becomes a reality and a once gloomy office complex on the Spree can finally function as the head offices.
dan pearlman was asked to perform their magic and created an “axis of inspiration” by opening up the entire center area on the first floor from the northern to the southern façade. Today the spacious atrium serves as a “Brand Garden” with seating for taking breaks or informal meetings, which can accommodate up to 250 employees.
The interior design and materials relate to the identity of the MTV Networks (Germany) logo with its characteristic font and the colours dark brown, white, and yellow. They are referenced and translated creatively in the design of the reception area, the lobby, and the café as well as in the atrium and the kitchenettes.
Greater freedom of movement and an equal variety of unique as well as private retreat zones contribute to a better work-life balance at the workplace. Whether eating lunch in the Network Kitchen, in the Blue Lounge or in the Brand Garden under a stylized canopy of leaves, there are ample choices for taking time out during the workday. Fans of table tennis or table football can of course be found in the Sport Lounge.
The abstract tree parasols and several different seating isles refer to the self-contained “corporate” design and use of materials in the entrance area. The overall picture of the “garden” is rounded up by the interaction of the large airspace-leaves installation and the “vertical green” spaces as well as small details, such as felt stones as open seating isles.
For the realization of the project dan pearlman mainly worked with the two executive companies “artis möbel objekte raumkonzepte gmbh” and “KRAUSS Baugesellschaft mbH Berlin”. The “KRAUSS Baugesellschaft mbH Berlin” (KRAUSS construction company) took the entire space-creating reconstructions of floors, walls and ceilings, from the color design to the implementation of the light. The “möbel objekte raumkonzepte gmbh” (furniture objects spatial-concepts company) realized the concept of the new work-life-balance at MTV with the whole interior decoration by stylish furniture and umbrellas. In addition, the entire team was supported by the Lindemann projekt.net GmbH & Co KG in researching and supplying the right furniture.
+ About dan pearlman
dan pearlman is a strategic creative agency, working interdisciplinary across the areas of brand and leisure, strategy and implementation.
The agency differentiates itself through its holistic approach, combining strengths from twelve different fields: Branding, Research & Innovation, Internal Branding, Brand Experiences, Fairs & Events, Retail, Visual Communication, Motion, Public Relations, Hospitality, Leisure and Zoo.
40 people contribute to the development and implementation of holistic solutions, enabling 360° Communication. If shop design, architecture for fairs and exhibitions or 3D Visualization – dan pearlman provides everything from the initial concept to the final execution under one roof.
+ Project credits / data
Project: MTV Networks Headquarters
Location: MTV Headquarters in Berlin, Germany
Agency: dan pearlman Markenarchitektur GmbH | http://www.danpearlman.com
Client: MTV Networks
+ All images courtesy dan pearlman | Photo by diephotodesigner.de