Faraone – The Shop of Via Monternapoleone | Massimo Iosa Ghini

• March 18, 2011

The sharp symbolism of the smooth, clear cut stone, the fluidity of the gold and precious metals encased in a sheath of elegant wood…It was necessary to put them together in the right proportions to create a space that enhances the contents and gives pleasure to those who live in and visit it .

Massimo Iosa Ghini

The concept behind the new Faraone jewellery shop in Milan, Via Montenapoleone was carried out by architect Massimo Iosa Ghini.

It was inspired by an idea of preciousness characterized by symbolic pieces that envelop and outline the space in order to provide refined and elegant display opportunities.

Faraone Massimo Iosa Ghini plusMOOD 11 600x848 Faraone   The Shop of Via Monternapoleone | Massimo Iosa Ghini

Faraone - The Shop of Via Monternapoleone, image courtesy Massimo Iosa Ghini | Photo by Santi Caleca

Interiors were created with traditional materials, including refined finishings chosen with great care: different woods with greyish hues, amber-coloured glass, brass and bronze-plated metals and soft nappa leather for the chairs. The area is enclosed with panels of “boiserie” in moulded wood setting the tone for the space. The squared lines of the crystal display cases meet and intersect, offering innovative plays of light and overlapping elements.

Faraone Massimo Iosa Ghini plusMOOD 4 600x848 Faraone   The Shop of Via Monternapoleone | Massimo Iosa Ghini

Faraone - The Shop of Via Monternapoleone, image courtesy Massimo Iosa Ghini | Photo by Santi Caleca

The boutique is laid out over two levels with a connecting staircase and a large wall that serves as a backdrop and features multiple coloured glass plates in amber, yellow and bronze shade. The small “privées” on the first floor are dedicated to customers who prefer a quieter space just for them.

Faraone Massimo Iosa Ghini plusMOOD 8 600x848 Faraone   The Shop of Via Monternapoleone | Massimo Iosa Ghini

Faraone - The Shop of Via Monternapoleone, image courtesy Massimo Iosa Ghini | Photo by Santi Caleca

+ Design: Massimo Iosa Ghini | http://www.iosaghini.it/
+ Photographer: Santi Caleca

+ All images courtesy Massimo Iosa Ghini

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Category: Interior

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