Maison Carlos Ortega | ROW Studio

• March 14, 2011

Maison Carlos Ortega, is an ultra low cost apartment refurbishment designed by ROW Studio for fashion designer Carlos Ortega. With an extremely low budget of $6000 dollars the refurbishment for the apartment of fashion designer Carlos Ortega was done in a period of just 6 weeks and with the client already occupying the site.

Maison Carlos Ortega ROW Studio plusMOOD 1 600x358 Maison Carlos Ortega | ROW Studio

Maison Carlos Ortega, image courtesy ROW Studio

The intervention aimed to create a very clear division between public and private areas. The public areas serve both as the living room of the apartment and as a showroom for the client’s brand. The private areas on the other hand needed special emphasis on the storage and grooming areas where the client could store his clothing collection along with his own creations and that can be used at the same time as a dressing room for his clients. These areas are separated by a twisting wall of panels that span from the kitchen on to the bedroom on a diagonal axis. A twist in the base of this wall enlarges the available floor area in the bedroom generating sufficient space for a desk and at the same time maintaining the spatial sensation on the outside.

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Maison Carlos Ortega, image courtesy ROW Studio

A similar twisted wall crosses the opposite wall adding a large shelving space for the client’s book collection and to exhibit some of his clothes.

The whole refurbishment was done with OSB panels to maximize the budget with some details tinted in several different colors in the living room and on shades of gray for the single bedroom. These tinted stripes follow different color sequences going from yellow to white when viewed from the entrance towards the windows, yellow to red from the window towards the kitchen and from black to white inside the bedroom.

Maison Carlos Ortega ROW Studio plusMOOD plan 600x356 Maison Carlos Ortega | ROW Studio

Maison Carlos Ortega - Layout plan, drawing courtesy ROW Studio

+ Project credits / data

Project: Maison Carlos Ortega
Architects: ROW Studio – Álvaro Hernández Félix, Nadia Hernández Félix, Alfonso Maldonado Ochoa | http://www.rowarch.com/
Use: Single Bed Apartment / Showroom
Client: Carlos Ortega www.carlosortega.mx
Design Team: Isaac Cielak and Luis Larumbe
Styling: Micaela de Bernardi
Built Area: 700 sq. ft. (65 sqm)
Completition Date: December 2010
Furniture:
- Togo Shanghai Couch by Michel Ducaroy with prints by Christian Zuzunaga, Limited Edition Ligne Roset | www.ligne-roset.com, courtesy of Design Primario | www.designprimario.com
- Pod Orange Chairs by Lucci & Orlandini, Calligaris | www.calligaris.it
- Click L Lamp by Studio Roca | www.studioroca.com, Linea 20/20 Galería Mexicana de Diseño | www.galeriamexicana.com.mx
- Dining Table courtesy of Studio Interni | www.grupointerni.com.mx
- Cerdo Ahorrador Lamp by Ariel Rojo | www.arielrojo.com
Photographer: Jorge Silva for ROW Studio (© ROW Studio)

+ About ROW Studio

ROW Studio is an architecture and design firm founded by Álvaro Hernández Felix and Alfonso Maldonado Ochoa in 2005. Its name derives from the term used in economy to refer to global phenomena (ROW: Rest of the World), as a critical standpoint against the clichés of Mexican architecture and the need to generate an international discourse both in processes and proposals departing from a multidisciplinary approach. At the same time addresses the need of expanding the field study and influence from architecture to other disciplines such as sociology, psychology, economy, marketing, etc.

+ All images and drawings courtesy ROW Studio | Photo by Jorge Silva

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Category: Interior

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