COEN! developed an innovative concept. This concept is created after some brainstorm sessions with our team. We are sure that this investment in design pays itself back in time twice over.
Jaap Bothof, owner of ‘Kameleon’
Kameleon, a jeweller, has chosen COEN! to take care of its design management. All communication of this trendsetting jeweller is designed and guarded by COEN!. Jewels in this shop are presented by personality, not by material or by brand. A new logotype, designed in four personalities, and a new website are the first results of this new identity. After that, the interior is changed.
Everyone is unique. COEN! and his team have the expertise needed to translate this uniqueness into a consistent and powerful corporate identity which fits like a glove.
A chameleon has the unique ability to change its colour. Kameleon has changed its colour and appeal by a new interior. Banners in different shades colour the floor and the walls.
A black ceiling supports these stripes. Bright white showcases attract the attention to the modern jewels in an appealing way. The whole shop is illuminated energy efficient. COEN! signs for the right interior that sparkles and glows in changing colours.
In this project the designer uses colour effectively: an appropriate colour combination can greatly enhance your shopping experience. Colour elements enhance and focus attention on the identity of this shop.
+ Project credits / data
Project: Jeweler Kameleon, Heuvel Galerie, Eindhoven
Client: Jeweler Kameleon, Eindhoven
Interior designer: COEN! design agency, Eindhoven | http://www.coen.info/
Interior builder: Cokoen, Eindhoven
Floor: +/- 50 m²
Start design: 2010
Start building: 2010
Text: Peter de Roij van Zuijdewijn
Photo: COEN! | Roy van de Meulengraaf
Typology: Interior design
+ About Coen van Ham / COEN!
Designer and his design team: Coen van Ham (1971) is a Dutch conceptual designer, architectural designer and source of creative inspiration.He studied at the renowned Design Academy in Eindhoven. COEN! is one of the leading agencies in the Netherlands on account of its innovative concepts, stunning designs and inspiring workshops.
His style is colourful, graphic, sober and communicating. Coen and his team shape and guard over identity. Designs for your works of art, corporate identity, product and interior are all based in a powerful and unique concept. Designs by Coen van Ham have been included in several design and art collections. His work was shown in a diverse range of exhibitions worldwide.
+ All images courtesy COEN! | Photo by Roy van de Meulengraaf