Elements shelving system + Rush chair | NOCC

• April 8, 2011

As part of the exhibition “Nouvelle Vague“, Paris based design studio NOCC will present their latest creations Elements & Rush in Centre Culturel Français, Corso Magenta 63, Milano.

Elements NOCC plusMOOD 1 600x600 Elements shelving system + Rush chair | NOCC

ELEMENTS, image courtesy NOCC & Benjamin Le Du

Elements NOCC plusMOOD 4 600x600 Elements shelving system + Rush chair | NOCC

ELEMENTS, image courtesy NOCC & Benjamin Le Du

Elements shelving system

Elements is a shelving system that explores the concept of DIY (Do It Yourself). The actual object is a 1mm aluminum flat shit that the user shapes by himself thanks to a special laser-cut folding system.

It’s then assembled with standard 18mm thick wood boards that can have any type of length and finish. The shelf can be assembled in a traditional upright way, as well in a deconstructed form, to better adapt its setting place.

Each Element can have a paint finish, or an anodized metallic finish, that creates contrasts between the basic aspect of the wood, the industrial look of the unit, and a certain unexpected elegance.

RUSH NOCC plusMOOD 1 600x600 Elements shelving system + Rush chair | NOCC

RUSH, image courtesy NOCC & Benjamin Le Du

RUSH NOCC plusMOOD 5 600x816 Elements shelving system + Rush chair | NOCC

RUSH, image courtesy NOCC & Benjamin Le Du

Rush chair

Rush is a chair that is entirely covered with straw using a traditional rushing technique.

This technique, strongly associated in popular culture with traditional peasant furniture, is used here to trigger the memory of the childhood chair. The straw, which evokes the memory of the childhood chair, is transposed and expanded on the Rush chair to the point where it becomes the main element.

Through this process, the memory is transformed into the essence of the chair.  Thanks to the inner steel structure, the chair’s overall shape is no longer restricted to the bulky aesthetic of the past; it appears light and aerial, maintaining the stiffness that the rushing technique affords.

+ All images courtesy NOCC | Photo by Benjamin Le Du

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Category: Design, Events/News, Furniture

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