Salone Internazionale del Mobile 2011: InterfaceFLOR

• April 8, 2011

SALONE INTERNAZIONALE DEL MOBILE – MILAN FURNITURE FAIR
12-17 April 2011

InterfaceFLOR presents “The positive floor” at Milan’s Trienniale
An interactive experience leads the visitor through a dreamlike environment, where research and innovation merge with design and respect for the environment

InterfaceFLOR, a worldwide leader in the design and manufacture of innovative and sustainable modular flooring, presents “The positive floor”, a new ground-breaking concept that guides visitors through the latest innovation in interior design.

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The positive floor, image courtesy InterfaceFLOR

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The positive floor, image courtesy InterfaceFLOR

The concept, developed by the designer Francesco Maria Bandini, can be seen in the attractive setting of Milan’s Triennale, a true temple of design which reflects Italy’s artistic and architectural culture. In this artistic installation, the visitor is guided by his own sensitivity and interpretation of the space.

A towering display rises up within a pure white space, where the visitor can move between imposing prisms, topped with vibrant multi-coloured surfaces. The prism are arranged so as to recreate the effect of ground “cracked” by the heat of the sun, alluding to environmental issues and the company’s tireless commitment to sustainability. Their multi-coloured surfaces, which are made up of InterfaceFLOR carpet tiles are reflected in a mirrored ceiling. They act as a compass, enabling the visitor to check his position in the maze.

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The positive floor, image courtesy InterfaceFLOR

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The positive floor, image courtesy InterfaceFLOR

Michele Iacovitti Marketing & Branding Director EMEAI at InterfaceFLOR

The installation aims to take people’s perception of flooring and turn it on its head. We have created a physical journey into the surreal where what should be under our feet, the floor, exists high up in another reality, a reality as positive as InterfaceFLOR carpet tiles.

Comments the designer Francesco Maria Bandini, who developed the project for InterfaceFLOR

When we look up, whilst searching for the ground we need to continue our journey and give our choices the right direction, a thought crosses our minds. For just this this one moment we wish that our feet were up in the air.

F chiaro 001 600x337 Salone Internazionale del Mobile 2011: InterfaceFLOR

The positive floor, image courtesy InterfaceFLOR

E chiaro 001 600x337 Salone Internazionale del Mobile 2011: InterfaceFLOR

The positive floor, image courtesy InterfaceFLOR

+ About InterfaceFLOR

InterfaceFLOR is the modular flooring division of US-based Interface Inc.  The company is a worldwide leader in the design and production of high-quality, innovative and sustainable modular floor coverings. Interface was one of the first companies to publicly commit to sustainability, when it made a pledge in the mid-nineties to eliminate its impact on the environment by 2020. Known as Mission Zero, this goal influences every business, manufacturing and design decision made and underpins all dimensions of the company: people, process, product, place and profit. Interface is now more than half way to reaching its Mission Zero goal and has been widely recognised for its achievements to date. Its products have also received several awards, specifically for design and innovation.

+ For more information about InterfaceFLOR, please visit http://www.interfaceflor.eu/.

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Category: Architecture

Comments (2)

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  1. Myface says:

    We expect to see this fantastic project at Salone Internazionale del Mobile.
    The Portuguese brand Myface, will be in Milan too, at Salone Internazionale del Mobile and Zona Tortona. This event is taking place between April 12th and 17th.
    Each object of Myface is a journey through the senses and the forms reflect the interpretation of the Contemporary World. The colors are the mirror of the brand spirit.
    The brand establishes the perfect union between the materials, that emphasizes the sense of touch, highlights the comfort of the furniture and its experience.
    It is a great chance for you to have a look at our brand, a reflection of excellence design that reflects the best in Portuguese Design panorama.

  2. There is also an interactive version of the installation viewable here:

    http://www.interfaceflor.eu/milan

    It takes a little while to load but its well worth the wait!!

    Thanks