SALONE INTERNAZIONALE DEL MOBILE – MILAN FURNITURE FAIR
12-17 April 2011
InterfaceFLOR presents “The positive floor” at Milan’s Trienniale
An interactive experience leads the visitor through a dreamlike environment, where research and innovation merge with design and respect for the environment
InterfaceFLOR, a worldwide leader in the design and manufacture of innovative and sustainable modular flooring, presents “The positive floor”, a new ground-breaking concept that guides visitors through the latest innovation in interior design.
The concept, developed by the designer Francesco Maria Bandini, can be seen in the attractive setting of Milan’s Triennale, a true temple of design which reflects Italy’s artistic and architectural culture. In this artistic installation, the visitor is guided by his own sensitivity and interpretation of the space.
A towering display rises up within a pure white space, where the visitor can move between imposing prisms, topped with vibrant multi-coloured surfaces. The prism are arranged so as to recreate the effect of ground “cracked” by the heat of the sun, alluding to environmental issues and the company’s tireless commitment to sustainability. Their multi-coloured surfaces, which are made up of InterfaceFLOR carpet tiles are reflected in a mirrored ceiling. They act as a compass, enabling the visitor to check his position in the maze.
Michele Iacovitti Marketing & Branding Director EMEAI at InterfaceFLOR
The installation aims to take people’s perception of flooring and turn it on its head. We have created a physical journey into the surreal where what should be under our feet, the floor, exists high up in another reality, a reality as positive as InterfaceFLOR carpet tiles.
Comments the designer Francesco Maria Bandini, who developed the project for InterfaceFLOR
When we look up, whilst searching for the ground we need to continue our journey and give our choices the right direction, a thought crosses our minds. For just this this one moment we wish that our feet were up in the air.
+ About InterfaceFLOR
InterfaceFLOR is the modular flooring division of US-based Interface Inc. The company is a worldwide leader in the design and production of high-quality, innovative and sustainable modular floor coverings. Interface was one of the first companies to publicly commit to sustainability, when it made a pledge in the mid-nineties to eliminate its impact on the environment by 2020. Known as Mission Zero, this goal influences every business, manufacturing and design decision made and underpins all dimensions of the company: people, process, product, place and profit. Interface is now more than half way to reaching its Mission Zero goal and has been widely recognised for its achievements to date. Its products have also received several awards, specifically for design and innovation.