Showcases Products Against a Mystical Backdrop of Fantasy and Fable
Our latest collections are right on trend so it seemed only natural to promote and showcase them in a way that is equally of the moment. Modern takes on fables and fairy tales are a major theme this year in movies, social events and design, so we decided to explore this mysterious world and delve into the darker side of some of the best-known children’s fairy tales. The result is a visually stunning, dramatic and edgy backdrop which shows off our new collections to spectacular effect.
Michele Iacovitti, Vice President of Marketing & Branding, InterfaceFLOR EMEAI
InterfaceFLOR, a worldwide leader in the design of innovative modular flooring and a recognised environmental pioneer, has unveiled a series of new collections inspired by today’s top cultural, social and artistic trends. The influence of vintage revival, a desire for luxury, the industrial look, and a return to more natural, organic shapes can all be seen in the company’s latest designs.
Reflecting the trends of the moment, whilst evoking nostalgia for all things past, these latest collections include a wide variety of colours, textures and installation techniques, allowing customers to create an ultra-modern interior with a certain timeless quality.
Several of the new products are designed to reduce environmental impacts, reflecting InterfaceFLOR’s commitment to sustainability. Features include recycled content in the pile yarn and backing, random installation to minimise waste, Microtuft construction which uses less yarn and Cool Carpet, which means the product’s carbon emissions are offset during its entire lifecycle.
In keeping with InterfaceFLOR’s design credentials, the products are being launched in a highly original campaign called Once upon a Tile – a mystical and edgy interpretation of the classic fables and fairy tales currently in vogue.
Products available in the new collections include:
This range showcases indulgence, a trend driven by a growing desire by consumers to invest in high-quality long-lasting products that provide comfort and reassurance. Luxury Living offers three tufted cut-pile styles in a range of 36 opulent colours, with an option for customised colours for areas over 100m2. Its extra-high pile ensures good acoustic performance, as well as resilience and comfort, making this range ideal for hospitality and leisure environments. The range also includes post industrial recycled content in its backing.
Vintage Collection (Ornate, Refine, Reissue)
Inspired by a trend towards heritage, history and a ‘lived-in’ look, reflecting a current nostalgia for days gone by, the Vintage Collection features authentic yet subtle decoration with longevity. With high durability and a range of installation methods and colours, this range keeps appearances up and costs down, while offering complete freedom of expression. Pile yarns and backing contain post industrial recycled material and Cool Carpet is included as standard.
This range picks up the shapes and patterns of cell structures and organic forms, which are set to be a key theme for interior design as people go back to basics and evoke the simple patterns and structures of the natural world. Each tile is truly distinctive and explores layering through pile heights and textures, providing inspiration you can feel as well as see. Cellular also includes post industrial recycled content in both the pile yarn and backing, Cool Carpet as standard and non-directional installation, reducing environment impact.
Concrete Mix (Brushed, Blended, Broomed, Lined)
Based on the trend for all things structural, linear and layered, Concrete Mix is architectural and industrial, softened through subtle shading. This range is available in four loop pile styles that complement each other and can be combined with a range of installation techniques, providing endless design options. Highly resistant and hardwearing, with a great castor-chair rating, Concrete Mix is ideal for high-traffic areas. The tiles include post industrial recycled material in both pile yarns and backing, reducing environmental impact.
Random, even chaotic doodles feature strongly in the latest trend forecasts, evoking a sense of unpredictability and freedom as people react against the growing sophistication of today’s design. Scribble features tiles with non-geometric and meandering tufted design patterns, in a wide range of colours and the option to customise colours for spaces over 300m2. Scribble also minimises its mark on the environment, with post industrial recycled content in both the pile yarn and backing, Cool Carpet included as standard, plus non-directional installation, resulting in lower installation costs and less waste.
With its distinctive printed design, Consolidation has a feel that is both ‘constructed’ yet organic, capturing today’s fascination for yesterday’s craft skills combined and the current trend for creating texture through layering. This range includes Cool Carpet as standard and has a Microtuft construction that uses minimal yarn improving the environmental credentials of ‘less is more’ The result is flooring with the durability and look of a hard floor but the acoustics of a soft floor.
This range is based on a simple shape, yet plays with its proportions to produce something unique. Patterns have been created this way since the dawn of time and using this ancient principle, Circles transports any interior into an ultra modern future.
+ Check it out these 7 promotional videos for enjoyment (another 6 at the end of video)