London will host the Olympics once more in 2012 and there are obvious changes that are being made all over the metropolis. Design duo BarberOsgerby have been given the enormous challenge and honour of designing the torch that will carry the flame from Land’s End in Cornwall all over the UK ending in London ready for the celebrations that launch the Olympics.
The design of the torch incorporated the 8000 miles by perforating the gold exterior with 8000 holes, which incidentally also help to cool the torch whilst the bearer carries it for the mile that they individually will do.
It had to be below a certain weight so it can be carried by people as young as 12, able to survive a three-metre drop test, and to operate at 4,500 feet, at minus five degrees, and in 70mph gusts of wind.
This was no small challenge but Ed Barber and Jay Osgerby took this challenge on whilst still creating a beautiful, timeless piece of design.
It had to be economical and sustainable. It had to have symbolism as well as being beautiful and strong, to represent the relay in some way. And for us it had to reflect that London and the UK are at the forefront of design and manufacturing.
There may be mixed reaction on this design, but I love its simplicity, in particular the way that it overcomes challenges without compromising on the design… the challenges made the design exactly what it is.
+ Guest post by Daniel Nelson, who is a design writer for mydeco.com and based in the UK.