Launched in June 2010, &CAIRO is a collaboration between the new HardWood Furniture Co. generation and Alchemy Branding & Design Management under the Art Direction of Karim Mekhtigian. The new furniture brand is created for a relaxed lifestyle that holds simplicity and comfort. &CAIRO’s first official appearance took place at Furnex and +20 Egypt Design, with a collection from international designers such as Gumdesign, Karim Mekhtigian, Viable London and Leonard Bila. The Makram Brothers, Cherif and Rami Makram, also contributed to the creative mix with their own designs.
Once upon a time in Cairo, Makram Khalil started a family business specialized in furniture manufacturing. A decade later, the new generation, Cherif and Rami Makram, dreamed of taking the business further and decided of expanding through the creation of a new brand, &CAIRO.
Inspired by the city they live in; the brothers wanted to dedicate their passion for furniture design to Cairo. &CAIRO is launching a new and young design approach with a fresh look within a context that appreciates and reflects the Cairene lifestyle.
As its name indicates, &CAIRO is fresh and crisp with inspiration from vintage and retro pieces that are significant to Cairo’s culture and character. Understanding the rich background of the city, &CAIRO wants to make sure that its inspirations and, as a result, products capture the city’s essence exclusively.
While the city may be thousands of years old, the Makram brothers are offering a new style; it’s the “Makramish Style”. With a fresh outlook on products, where substance triumphs over style, without forgetting the importance of creating products that are useful and permit the user to connect on an emotional level.
The brand mainly focuses on wood but also incorporates other materials that require a passion for craftsmanship. It presents a family business, managed by different generations that share the same passion for furniture making.