Cartier Time Art | Tokujin Yoshioka

• July 18, 2011

Tokujin Yoshioka Cartier Time Art pM 4emeCouv 600x757 Cartier Time Art  | Tokujin Yoshioka

Courtesy Tokujin Yoshioka

“Cartier Time Art”
Art Direction by Tokujin Yoshioka
Held from August 26 to November 6, 2011 at Bellerive Museum, Ein Haus des Museum für Gestaltung Zürich, Höschgasse 3 8008 Zurich, Switzerland

The brilliant innovations of technology and aesthetics for Cartier timepieces will be on display in an traveling international exhibition directed by Tokujin Yoshioka, titled “Cartier Time Art.”

The exhibition will have its worldwide premier at Bellerive Museum in Zurich, Switzerland.

This exhibition is to be art directed by Tokujin Yoshioka, who participated as a director in an exhibition of Cartier Collection in 2009 “Story of…” – Memory of Cartier creations at Tokyo National Museum, Hyoukeikan Gallery.

Tokujin Yoshioka Cartier Time Art pM roomG2 600x600 Cartier Time Art  | Tokujin Yoshioka

Courtesy Tokujin Yoshioka

In “Cartier Time Art,” Tokujin intends to highlight Cartier’s unique beauty by merging two essential components; its tradition of the history, and the avant-garde ideas for the future. The pieces on display, by means of an original 3D setting will implant Cartier’s new time beat in each heart of visitors.

The exhibition will showcase 158 pieces historical collection, beginning in 1874 with chatelaine-watch in yellow gold, pink fold, enamel and pearls, and introducing 12 movements and 17 Fine Watchmaking timepieces, including ID One concept watch in niobium-titanium, featuring an ADLC coating and carbon crystal.

Tokujin Yoshioka Cartier Time Art pM roomF2 600x600 Cartier Time Art  | Tokujin Yoshioka

Courtesy Tokujin Yoshioka

Throughout this temporal journey, one key element standing out is the daring spirit of Cartier’s watchmaker, from its craftsman to its designers, which has been imbued in the exhibition scenography.

This exhibition is to be art directed by Tokujin Yoshioka, who participated as a director in an exhibition of Cartier Collection in 2009 “Story of…” – Memory of Cartier creations at Tokyo National Museum, Hyoukeikan Gallery.

In “Cartier Time Art,” Tokujin intends to highlight Cartier’s unique beauty by merging two essential components; its tradition of the history, and the avant-garde ideas for the future. The pieces on display, by means of an original 3D setting will implant Cartier’s new time beat in each heart of visitors.

Tokujin Yoshioka Cartier Time Art pM LargePortiqueMysteryClock CRDIT 600x848 Cartier Time Art  | Tokujin Yoshioka

N.Welsh, Cartier Collection © Cartier

Tokujin Yoshioka Cartier Time Art pM CartierIDOneConceptWatch CREDIT 600x848 Cartier Time Art  | Tokujin Yoshioka

© joelvonallmen.com

+ Design statement by Tokujin Yoshioka

Cartier creates time in an endless pursuit of beauty. The perfect harmony instilled by Cartier’s craftsmen refines time itself to an art.

Time
Like light, wind, scent, and air, we can neither see time nor hold it, yet its beautiful rhythm beats throughout each day of our lives.

In today’s material world, time has value.
The important thing is experience.
Experience nurtures time. It is the ground on which we grow.
Each memory takes seed in the heart, and the stream of time flows on.

A long history and avant-garde ideas for the future.

Cartier’s unique beauty comes from the merging of these two extremes.
The space, with 3D films depicting the mechanism of the watch, will wrap around the heats of visitors.
I hope their experience here will implant Cartier’s new timebeat in each life.

+ Information

Exhibition Title: “Cartier Time Art
Times and Dates: Friday, August 26 to Sunday, November 6, 2011 | 10:00AM to 5:00 PM (closed on Wednesday)
Venue: Bellerive Museum, Ein Haus des Museum für Gestaltung Zürich, Höschgasse 3 8008 Zurich, Switzerland
Exhibition Highlights: Showcase 158 pieces historical collection of Cartier, twelve movements, and seventeen ‘Fine Watchmaking’timepieces in an exhibition designed by TokujinYoshioka. It will be the largest scale of Cartier watch collection ever to be hold in public.
Organizers: Bellerive Museum, Ein Haus des Museum für Gestaltung Zürich in collaboration with Cartier
Art Direction: Tokujin Yoshioka

+ All images courtesy Tokujin Yoshioka
+ Other projects by Tokujin Yoshioka on +MOOD
TO Tokujin pM 170x170 Cartier Time Art  | Tokujin Yoshioka

“O” – Issey Miyake Watch Project for Seiko Instruments | Tokujin Yoshioka Design

water bar by tokujin yoshiokawaterfall Cartier Time Art  | Tokujin Yoshioka

Water Fall Bar | Tokujin Yoshioka

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