Internationally renowned design brand Cappellini joins forces with the leading virtual store for multi-brand fashion and design in the world, yoox.com, in the creation of a unique new product, MULTIBONG, available in a strictly limited edition exclusively on yoox.com from September 2011.
New York Design Week, played host to the worldwide debut of a new product and the beginning of an exciting collaboration between the worlds of design and the web. From 14- 17 May 2011 design addicts from all over the world were given the chance to see MULTIBONG on show at the Cappellini Flagship Store in SoHo.
MULTIBONG is the latest multicolor evolution of the Bong table, created in 2004 by the Italian architect, designer, talent scout and trend-setter Giulio Cappellini. Crafted from fiberglass, Bong is normally available in a range of matt colors as well as a version with an evocative „marble? effect.
Giulio Cappellini has drawn inspiration from yoox.com’s dedication to both fashion and design, and the ever–increasing affinity between these two fields of creativity and excellence. The trend for color and incisive graphic intervention seen in recent fashion collections are reinterpreted and given new life.
The result is MULTIBONG – An evocation of balance and harmony through the artful use of syncopated visual rhythms and graphic asymmetries. The rounded side table or stool is adorned with decisive geometric detailing, mixing intense citrus tones and earthier colors in a high-gloss finish.
100% Made in Italy, MULTIBONG is finished by hand by Cappellini‘s master craftsmen and will be available, while stocks last, exclusively on yoox.com.
Since 2006, the design area of yoox.com has evolved into a one-stop destination providing visitors with the best creations from major global brands, products by emerging designers and limited edition pieces created exclusively for yoox.com.
yoox.com is also the official online shop-in-shop of Kartell and Established & Sons. Among the other brands available online: Cappellini Driade, Flos, Magis, Zanotta, Memphis Milano, Foscarini, Moroso, Alessi, Fritz Hansen, Normann Copenhagen, Muuto, Menu and Bitossi.
established in 2000, is the leading virtual store for multi-brand fashion and design in the world. Thanks to long-standing direct relationships with designers, manufacturers and official retailers worldwide, yoox.com offers a never-ending selection of products that are hard-to-find elsewhere, including: an edited range of end-of-season clothing and accessories from the world?s most prestigious designers, exclusive capsule collections, eco-friendly fashion, a unique assortment of home design objects, rare vintage finds and art books.
yoox.com is “Powered by YOOX Group”, which has offices and operations in the United States, Europe, Japan, China and Hong Kong, ensuring an exceptional level of customer service: over 1 million orders per year in more than 100 countries; delivery is rapid and reliable, returns are fast and easy and customer care is best-in-class.
Founded in 1946, Cappellini has become synonymous with contemporary, avant-garde design. Over the years it has launched some of the world’s greatest designers, producing innovative and high quality furnishings, and is particularly renowned for its skilled lacquering processes. Products can be divided into the following collections: Collezione comprises products made in collaboration with contemporary designers; Sistemi-focuses on the production of modular furniture and solutions for residential and office areas; Progetto Oggetto-entrusts international designers with the task of designing home furnishing accessories. A number of iconic pieces are also exhibited in museums throughout the world – Victoria & Albert Museum in London, Museum of Modern Art in New York and the George Pompidou Centre in Paris; In 2004, Cappellini became part of the Poltrona Frau Group, a project piloted by the private investment company Charme set up by Luca Cordero di Montezemolo, which in 2006 listed on the Milan stock exchange. Cappellini is available worldwide. Its flagship stores are located in Milan, Paris, New York, Los Angeles and Miami.
+ More information, visit yoox.com