Designers of mode:lina created a pop-up store for Swedish watch manufacturer Triwa:
November 19, at Galeria Malta shopping in Poznan in Poland, opened the first pop-up store for the brand, which creates useful objects true works of art. By working with a pair of talented architects Jerzy Wozniak and Pawel Garus, the founders of architectural studio mode:lina, the shop itself became also a small designer object, which ideally reflects the philosophy of the brand.
Guidelines from the investor:
- highlight the product design and the brand
- low budget solutions (shop for five weeks)
- construction of the shop should take less than 8 hours
- 100% recyclable materials
To build this pop-up store, cartons for the transport of goods were used – this raw material is easily available, easy to recycle, and above all cheap and surprisingly durable. The cardboard was supplemented by glass aquariums (30×30 cm) great for the construction of the stand.
After dismantling the store boxes will be used to transport watches again and aquariums to build the nex pop-up store.
+ Project facts
PROJECT: Triwa Pop-up Watch Store
DESIGN: mode:lina architekci (Pawel Garus & Jerzy Wozniak)
PROJECT TEAM: Pawel Garus, Jerzy Wozniak, Kinga Kin, Martyna Maciaszek
REALIZATION: 19 Listopada 2011 / 19 November 2011
AREA: 9.0 m2
PHOTOS: mode:lina architekci | http://www.modelina-architekci.com/