Triwa Pop-up Watch Store \ mode:lina architekci

• December 8, 2011

Designers of mode:lina created a pop-up store for Swedish watch manufacturer Triwa:

November 19, at Galeria Malta shopping in Poznan in Poland, opened the first pop-up store for the brand, which creates useful objects true works of art. By working with a pair of talented architects Jerzy Wozniak and Pawel Garus, the founders of architectural studio mode:lina, the shop itself became also a small designer object, which ideally reflects the philosophy of the brand.

TRIWA POLAND

modelina triwa 8 600x488 Triwa Pop up Watch Store \ mode:lina architekci

Triwa Pop-up Watch Store, image courtesy mode:lina architekci

modelina triwa 9 600x480 Triwa Pop up Watch Store \ mode:lina architekci

Triwa Pop-up Watch Store, image courtesy mode:lina architekci

Guidelines from the investor:

  • highlight the product design and the brand
  • low budget solutions (shop for five weeks)
  • construction of the shop should take less than 8 hours
  • 100% recyclable materials
modelina triwa 1 600x373 Triwa Pop up Watch Store \ mode:lina architekci

Triwa Pop-up Watch Store, image courtesy mode:lina architekci

modelina triwa 5 Triwa Pop up Watch Store \ mode:lina architekci

Triwa Pop-up Watch Store, image courtesy mode:lina architekci

To build this pop-up store, cartons for the transport of goods were used – this raw material is easily available, easy to recycle, and above all cheap and surprisingly durable. The cardboard was supplemented by glass aquariums (30×30 cm) great for the construction of the stand.

modelina TRIWA schemat Triwa Pop up Watch Store \ mode:lina architekci

Triwa Pop-up Watch Store, drawing courtesy mode:lina architekci

After dismantling the store boxes will be used to transport watches again and aquariums to build the nex pop-up store.

+ Project facts

PROJECT: Triwa Pop-up Watch Store
DESIGN: mode:lina architekci (Pawel Garus & Jerzy Wozniak)
PROJECT TEAM: Pawel Garus, Jerzy Wozniak, Kinga Kin, Martyna Maciaszek
REALIZATION: 19 Listopada 2011 / 19 November 2011
AREA: 9.0 m2
PHOTOS: mode:lina architekci | http://www.modelina-architekci.com/

+ All images and drawings courtesy mode:lina architekci
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Category: Design, Industrial