Beijing World Jewelry EXPO \ DRDS

Beijing World Jewelry EXPO, render courtesy DRDS

Beijing World Jewelry EXPO, render courtesy DRDS

The project, based on an exclusive agreement with the Chinese Government and the National China Geological Society, is for a new international jewelry exhibition and cultural center located adjacent to Beijing Airport. The project, envisioned for domestic and international travelers, leverage synergies between the Chinese jewelry industry, retail and entertainment, creating a single cultural center containing a jewelry wholesale market, fabrication processing facility, jewelry retail, exhibition, commercial retail, entertainment, duty free, food and beverage.

Beijing World Jewelry EXPO, render courtesy DRDS

The program is clustered around two atria courts that offer daylight to visitors inside. It is a civic and cultural land- mark destination with a contemporary and iconic image. Design features support efficient and flexible leasing strategies to react to market conditions.

Beijing World Jewelry EXPO, render courtesy DRDS

Vision

The project vision is to create a new international jewelry exhibition and retail cultural center totaling 350,000 SM and 50,000 SM of parking.

Huibao is current work with the National China Geological Society to develop an industrial park and Jewelry Exhibition Center to promote the Chinese and International Industry. In addition to the Jewelry Exhibition and Retail the project vision is to incorporate both cultural and retail components to support both domestic and international travelers due to the current lack of retail and entertainment venues at the Beijing International Airport.

Beijing World Jewelry EXPO, render courtesy DRDS

Design Goals

The design goals for the Given the proposed scale of the project, 350,000 SM of gross program area the design will need to provide ease of access with clear wayfinding for both vehicular and pedestrian flow throughout the cultural center.

+ Project facts

Beijing World Jewelry EXPO
Use: Retail, Exhibition + Cultural Center
Concept: 2011
Design: DRDS
Location: Beijing, China
Gross Floor Area: 400,000 SM

+ All images and drawings courtesy DRDS

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