Italian studio Metroarea has designed Illyteca in Illy home city Trieste, a prototype of a new colorful series of shop to be built worldwide.
It is designed to unify in a single shop the five brands owned by Illy: Illy coffee, Domori chocolate, Dammann Freres tea, Agrimontana jam and bakery products, Mastrojanni wine. Each of the brands is rapresented through its color in a wooden box inspired by transport boxes. The boxes are completely movable and on the backside have a fire-print logo so they can be turned in their shelves.
The boutique/jewelry feeling is contrasted by the naturality of the materials: aok wood, black granite, blackboard, introduced to recall the natural food products displayed.
+ Design: Metroarea
+ All images courtesy Metroarea