The Sky Pavilion Pop Up Opens Today – FREE to the public

• March 29, 2012

The BOMBAY SAPPHIRE Sky Pavilion Imagination Project opens in Melbourne, Australia today and its free to the public. It is an interactive 4D installation which facilitates manipulation of virtual clouds and star constellations inside a pop-up space, using your body.

The installation is part of an International campaign which communicates what is possible with the power of imagination.

With motion-sensing and projection technology that changes from day to night, people can use their imagination to create individual clouds and constellations and enjoy those created by others.

RE-IMAGINE THE WORLD AROUND YOU WITH
THE BOMBAY SKY PAVILION

Logic will get you from A to B but imagination will take you everywhere.
Albert Einstein

BOMBAY SAPPHIRE® gin invites you to re-imagine the world around you at The Bombay Sky Pavilion. This interactive 4D installation facilitates manipulation of virtual clouds and star constellations inside the pop-up space, using your body. The Pavilion will be visiting Sydney, Melbourne and Brisbane between late March and April 2012.

This free interactive experience, which is open to the public, invites you to touch the sky. With motion-sensing and projection technology that changes from day to night, people can use their imagination to create individual clouds and constellations and enjoy those created by others.

BOMBAY SAPPHIRE, Senior Brand Manager, Naomi Roth explains, “Bombay Sapphire is a gin for people who ask ‘why not?’ to the imaginative possibilities others may not even entertain. Continuing a tradition in imagination that started as early as its unconventional iconic blue bottle, the Bombay Sky Pavilion brings to life imagination in a way that everyone can experience.”

The Bombay Sky Pavilion offers an escape from the stresses of everyday city life and infuses its visitors with imagination and wonder. From cloud gazing to star gazing, the pavilion is inspired by the sky’s influence upon our imagination – during your lunch break, after work, or just for fun, take five minutes out to be inspired. Infuse everyday with imagination at the following locations:

Sydney

When: Wednesday 21st March to Sunday 25th March
Opening hours: 12pm to 8pm
Location: Customs House Forecourt, 31 Alfred Street, Circular Quay
Cost: free
Age: Over 18

Melbourne

When: Thursday 29th March to Sunday 1st April
Opening hours: 12pm to 8pm
Location: City Square, corner of Collins and Swanston Street
Cost: free
Age: Over 18

Brisbane

When: Thursday 12th to Sunday 15th April
Opening hours: 12pm to 8pm
Location: Cultural Forecourt, South Bank
Cost: free
Age: Over 18

+ About BOMBAY Sky Pavilion: An Imagination project by BOMBAY SAPPHIRE:

The Bombay Sky Pavilion has been created for BOMBAY SAPPHIRE by Melbourne-based ideas agency Right Angle Studio with interactive visual artists ENESS. Providing for a true sensory experience, the environment will also engage visitor with DJ and purposely customised fragrance. The temperature of the room will also be controlled to feel like a perfect spring day. On entering the Pavilion visitors will be struck by a holistic sensorial experience.

Instead of daylight The Bombay Sky Pavilion will be jet black. It will take a few seconds for people’s eyes to adjust. Lying back, visitors will look up towards a virtual sky. A perfect white cloud will form above them; it will become their personal cloud. By moving their body and hands around they will be able to change the shape of their cloud, bending it to their imagination with their own movements.

Mid-way through the sky sequence the sun will set and a night-time sky full of stars will emerge. By moving their bodies visitors can grab hold of stars around them to create individual constellations and milky way.

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