Fireworks \ ARUP

• June 23, 2012

Fireworks above the Amsterdam motorway

Love in the City introduces Aphrodite of Amsterdam, a piece of art by Leonard van Munster in the public space. The declaration of love on the rooftop of a building will be visible for the next few years.

Aphrodite of Amsterdam2 C Pieter Kers 600x400 Fireworks \ ARUP

Image © Pieter Kers

Overlooking the city’s A10 ring road, the 10m high LED-installation simulates fireworks combined with the flashing words “Ik hou van je” (“I love you”) shown at intervals. Arup is responsible for all structural aspects of the art work.

The lit message is both grand and intimate: a personal message that resembles a metropolitan neon advertisement. The piece of art can be seen from a distance, especially by motorists on the A10 ring road.

Aphrodite of Amsterdam CPieter Kers Fireworks \ ARUP

Image © Pieter Kers

Love in the City is an art project by Paradiso, aiming to stimulate love in the urban habitat. The project invites artists, scientists, writers and musicians to deploy their creativity to promote love. Love in the City is an experiment, where originality and contagion rule over controllability. Love can’t be defined, but can be missed. Van Munster was commissioned by Love in the City (‘Liefde in de stad’) to create this installation.

The official opening of the installation will be held on 26 June. The project was made possible by AFK, Arup, PFT-profiles, Koninklijke Saan, Nedal Aluminium, the Don Leo organisation and Paradiso, in cooperation with Stadsdeel West, Stadgenoot, AM and Deurwaarder.

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Category: Design, Lighting

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