Ono-Logis Concept Store \ Complex City

Ono-Logis Concept Store, image courtesy Complex City

Binds to the wine concept store The design of a concept store in a commercial is not obvious, located in an urban environment very cubic, it is often the result of a set of front linked to his content.

It should then treat the subject by crossing name: programmatic and symbolic urban Three basic concepts structure the project: the vertical, the visual and the sensitivity.

Ono-Logis Concept Store, image courtesy Complex City

Ono-Logis Concept Store, image courtesy Complex City

Treatment of “dress”

The image of the vine and its linearity are the starting point of the concept of verticality that is reflected in the facade.

The curve would be the expression of a sensitivity related to a sensory awareness that takes place during the taste of wine.

The gradient color is characteristic of white wine, rosé and red in the sense of knowledge as accurate as imaginary and symbolic, aesthetic, but, subjective, but the image of wine revealing himself to “V[B]oire” in a journey towards a personal world.

Ono-Logis Concept Store, image courtesy Complex City

Treatment of “body”

Treated with everyday life’s themes with wood and white background, marking the vertical and horizontal view.

In this structured game make with case came punctuate the space with the likings of flavors to enjoy, discover, use the following topics: lunch, appetizers dinner, dessert, etc. etc., recreating a colorful variety to an invitation of dreams, travels.

Open view into the fabric of memory, promise’s dreams at the corner of a table.

+ Project facts

Designer /Architect: Olivier Brouillard “Firm: COMPLEX CITY”
Status of project: Competition
Year: 2012
Floor area: sq metres-2897 m²
Number of floors: 2
Firm website: www.complexcity.fr
Photo credit: Complex City

+ All images and drawings courtesy Complex City