Thailand-based design studio Whitespace recently has completed the new showroom for Honda.
Honda motorcycles entrusted Whitespace to help introduce Thai consumers to their line of ‘Big Bikes’ within their new landmark building. Focusing on evoking emotions and highlighting technology, we set out to let showroom visitors feel the excitement, quality and technical edge Honda bikes long before their first test ride.
+ Project facts
Company: Whitespace Co., Ltd. (Thailand)
Design Director: David Mayer, R.A./US
Project architect: Boriphon Suwattana, R.A./Thailand
Environmental Graphics: Dann DeWitt
Lighting design: Bernhard Bstieler / Inverse
Start – September 2011
Completion – April 2012
600 sq.m. showroom
350 sq.m. Meeting and lounge
Photographer: Wison Tungthunya