Dutch Design Week: Izabela Boloz in collaboration with Kasia Zareba have created an outdoor installation ‘Waiting Spot’ to mark the waiting area for Mini Design Rides – free taxis cruising around the city of Eindhoven during the Dutch Design Week.
The blue spot appeared on the street opposite Klokgebouw in Eindhoven. Blue tire tracks emerge out of this field of colour as if a car drove through fresh paint. By using these two elements only, the designers guide visitors towards the spot and intuitively mark the waiting area.
‘Waiting spot’ is created for the visitors of the Dutch Design Week. The purpose is to activate public space in Eindhoven and make streets more lively. Visible from a distance, this blue installation attracts and cheers up people of all ages, turning the waiting time into a positive experience.
The pattern of car tire tracks was designed especially for this installation. If you look closer, you will notice the logo MINI which has been used as a basic unit. Looked at from a distance, it is merging into a geometrical pattern. ‘The geometry and graphical character of the logo allowed to easily incorporate it into a pattern of car tire traces by simply repeating it’ says Izabela.
The humorous design matches the concept of Design Rides. Free taxis with large objects on the roof driving from dawn till dusk to bring visitors to different locations of the Dutch Design Week.
The installation continues in front of Klokgebouw, Philitelaan, 5617 AD Eindhoven as part of Dutch Design Week, which runs until 28 October 2012.