1O1O CENTRAL flagship store \ Clifton Leung Design Workshop

• November 9, 2012

Clifton Leung 1010 29 600x400 1O1O CENTRAL flagship store \ Clifton Leung Design Workshop

courtesy Clifton Leung Design Workshop

Interior Designer Clifton Leung takes pride to unveil the revolutionary retail store design of 1O1O CENTRAL flagship store. With a clear mission to solidify 1010 brand as the leading mobile operator for its elite customer base, the architectural design of the retail space is inspired by the golden era of travel, where 1010 customers embark on a unique and privileged 1010 “Grand Voyage”. A premier assortment of latest phones and gadgets are set against a luxurious and welcoming ambience, a world away from the clamoring streets outside, inviting customers to browse at their leisure.

The telecommunications industry is rather competitive. The creative ‘Grand Voyage’ concept successfully makes the store stands out from the cliché mobile retail setting, which is often characterized by customers being served in front of service counters, the design concept originates from the splendor of the golden age of travel, which attracted the greatest personalities of the day, from world leaders to movie stars. It was the quintessence of luxury travel, surrounding guests with every comfort and opulence.

Clifton Leung, Founder and Chief Designer of Clifton Leung Design Workshop.

Clifton Leung 1010 22 600x400 1O1O CENTRAL flagship store \ Clifton Leung Design Workshop

courtesy Clifton Leung Design Workshop

Covering some 5,000 sq. ft., the luxurious journey begins with a captivating floor-to-ceiling, black-framed window façade, opening the two-storey store directly onto the street. The interior design of 1010 Central is marked by specially crafted leather seating, marble flooring, subtle wood veneer and an eye-soothing plant wall. Vast array of phones and gadgets are creatively displayed in an unobtrusive setting of vintage trunks in stainless steel. By stepping into 1010 Central, customers get transported to the 1010 elite lifestyle.

Using a clever play of space and light, the grandeur of the raised marble platform by the entrance is accentuated by mood lighting, which are embedded into the ceiling wood panels. It offers a perfect platform and creates a theatrical presence for hosting a variety of events including product launch and performances.

Clifton Leung 1010 28 600x898 1O1O CENTRAL flagship store \ Clifton Leung Design Workshop

courtesy Clifton Leung Design Workshop

1010 Central hosts six distinct VIP zones with unique themes, featuring 1O1O Quintessentially, Asia Miles, golf, horse-racing, wine & fine dining and travel. Individual zone is defined by creative use of elegantly crafted wooden cabinet adorned with thematic lifestyle ornaments, creating a semi-enclosed area for private consultation with attentive and knowledgeable 1010 ambassadors.

Interior Designer Clifton Leung takes pride to unveil the revolutionary retail store design of 1O1O CENTRAL flagship store. With a clear mission to solidify 1010 brand as the leading mobile operator for its elite customer base, the architectural design of the retail space is inspired by the golden era of travel, where 1010 customers embark on a unique and privileged 1010 “Grand Voyage”. A premier assortment of latest phones and gadgets are set against a luxurious and welcoming ambience, a world away from the clamoring streets outside, inviting customers to browse at their leisure.

The telecommunications industry is rather competitive. The creative ‘Grand Voyage’ concept successfully makes the store stands out from the cliché mobile retail setting, which is often characterized by customers being served in front of service counters, the design concept originates from the splendor of the golden age of travel, which attracted the greatest personalities of the day, from world leaders to movie stars. It was the quintessence of luxury travel, surrounding guests with every comfort and opulence.

Clifton Leung

Covering some 5,000 sq. ft., the luxurious journey begins with a captivating floor-to-ceiling, black-framed window façade, opening the two-storey store directly onto the street. The interior design of 1010 Central is marked by specially crafted leather seating, marble flooring, subtle wood veneer and an eye-soothing plant wall. Vast array of phones and gadgets are creatively displayed in an unobtrusive setting of vintage trunks in stainless steel. By stepping into 1010 Central, customers get transported to the 1010 elite lifestyle.

Using a clever play of space and light, the grandeur of the raised marble platform by the entrance is accentuated by mood lighting, which are embedded into the ceiling wood panels. It offers a perfect platform and creates a theatrical presence for hosting a variety of events including product launch and performances.

Clifton Leung 1010 05 600x400 1O1O CENTRAL flagship store \ Clifton Leung Design Workshop

courtesy Clifton Leung Design Workshop

1010 Central hosts six distinct VIP zones with unique themes, featuring 1O1O Quintessentially, Asia Miles, golf, horse-racing, wine & fine dining and travel. Individual zone is defined by creative use of elegantly crafted wooden cabinet adorned with thematic lifestyle ornaments, creating a semi-enclosed area for private consultation with attentive and knowledgeable 1010 ambassadors.

The 1010 Grand Voyage is further enhanced by the B&O sound system and 1O1O signature fragrance. The design concept, the choice of materials and sensory appeals blend seamlessly to evoke the senses and represent the pinnacle of customer experience.

1O1O CENTRAL has become the newest landmark in Central. The revolutionary concept molded into strong visual presentation has set new standards for the retail space design of the telecommunication industry.

Come and visit 1O1O CENTRAL designed by Clifton Leung, located at 52-54 Wellington Street, Central. Experience a memorable journey of mobile retailing service.

+ About Clifton Leung Design Workshop

Established in 1997, Clifton Leung Design Workshop is the brainchild of Clifton Leung, one of Hong Kong’s most prolific interior designers. Combining design concepts of practicality and minimalism, many of its projects turn out to be the territory’s most successful business and residential models.

Clifton’s award-winning practice has helped shape the image and branding of many of the city’s leading international and local brands, including 1010, one2free, Calvin Klein, D&G, G.O.D, Gianfranco Ferre, Just Cavalli, one2free, Polo Ralph Lauren, Warner Bros., and Michelin one-star MIST, transforming these retail and hospitality spaces into an exceptional customers’ experience.

In addition to the retail projects, Clifton has also designed the interiors of more than 100 luxury residences in Hong Kong, of which, 24 of his most memorable projects are showcased in his book titled “Interior Design Lifestyle by Clifton Leung : from minimalism to maximization”.

The award-winning designer, Clifton is still very dedicated to the local and China design community participating as guest speaker at regional forums & conferences, lecturing at the local design schools and often profiled in the media inspiring his passion for design and lifestyle.

Born in Hong Kong and raised in Canada, Clifton has an interior design degree from Toronto’s renowned Ryerson University.

+ All images courtesy Clifton Leung Design Workshop

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Category: Interior

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