Once again mode:lina accepted a challenge, to create a temporary store for Swedish watch brand TRIWA. Goals, similar to previous year, were:
- Use of renewable materials
- Low cost
- Speed of constructing
… but above all, to further increase global brand awareness. Previous cooperation between the two exceeded by far client’s expectations – pictures of the store were published around the globe, both online and offline.
Once more, designers decided to use a very well known raw material – paperboard. Only this time it was rolled into tubes. Over 900 of paper tubes, wrapped with ratchet-straps around cabinets built from raw OSB wood panels.
+ Project credits / data
PROJECT: Tube Tank – TRIWA Pop-Up store
DESIGN: mode:lina architekci (Pawe? Garus & Jerzy Wo?niak)
PROJECT TEAM: Pawel Garus, Jerzy Wo?niak, Kinga Kin
REALIZATION: November / Listopad 2012
AREA: 10 m2
PHOTOS: mode:lina architekci