Vilamoura Public Bikes \ AND-RÉ

• November 23, 2012

VILAMOURA PUBLIC BIKE 04 600x313 Vilamoura Public Bikes \ AND RÉ

courtesy AND-RÉ | Photo by João Soares

AND-RÉ, constantly concerned with the urban mobility, environmental sustainability and urban quality lifestyle issues, enthusiastically accepted the challenge of developing the design of the Public Bikes for the Portuguese city of Vilamoura.

The office was responsible for the overall design of the VILAMOURA PUBLIC BIKES, a system of shared bicycles which opened earlier this month.

The slick, light, white, pure and user friendly bike is a success among the citizens, that are massively adopting the bicycle system as primary means of transportation, changing the car for a ride in style.

VILAMOURA PUBLIC BIKE 05 600x483 Vilamoura Public Bikes \ AND RÉ

courtesy AND-RÉ | Photo by João Soares

Context

The system is understood as part of an effective urban transport network in Vilamoura, a place of excellence for the use of bicycles. Vilamoura is a city of flat topography, with a mild climate throughout the year, extensive green spaces and a wide network of bikeways.

The current city philosophy, with several collaborations of AND-RÉ on various previous projects, consistently aims to the humanization of urban space, thereby returning the city to people. Vilamoura offers now the possibility of using the bicycle as an effective alternative means of transport, throughout all the urban area.

VILAMOURA PUBLIC BIKE 03 600x391 Vilamoura Public Bikes \ AND RÉ

courtesy AND-RÉ | Photo by João Soares

The Bicycle

  • Object of Territorial Identity
  • Integrated Urban Transport System
  • Democratic
  • Expanded Range of Users
  • Fun
  • Exclusive
VILAMOURA PUBLIC BIKE 01 600x900 Vilamoura Public Bikes \ AND RÉ

courtesy AND-RÉ | Photo by João Soares

The Project

The office produced a wide range of design aspects, from the overall design of the bicycles to the design of the graphic identity system, including logos, maps, informational columns or electronic cards.

We see the bike not only as a mere functional utensil, but as an iconographic representation of the territory and landscape. The object is therefore a statement, a symbol and a representation of the city identity. Developing a truly democratic equipment was also a primary objective, requiring a great accuracy in ergonomic study and in the visual/formal language in order to achieve a unisex non-discriminatory product.

The bike is the result of a debugged design, expressing lightness and purity. Technically it was necessary to develop new solutions that synthesized the paraphernalia of elements that normally characterize public bicycles. The concept aimed to minimize, hide and rethink all the elements, an approach that resulted in an innovative design of vintage inspirations.

VILAMOURA PUBLIC BIKE 07 600x400 Vilamoura Public Bikes \ AND RÉ

courtesy AND-RÉ | Photo by João Soares

+ Project facts

Scope: Public Bicycles / Urban Equipment
Status: Implemented
Location: Vilamoura / Portugal
Date: 2012
Promoter: Inframoura, EM
Design Team: Bruno André / Francisco Salgado Ré / César Rocha / Fernando Ferreira / Paulo Bouça / Sara João
Photography: João Soares

+ ABOUT AND-RÉ

AND-RÉ (www.and-re.pt) is multidisciplinary office with a global approach, dedicated to the study, research and practice of architecture, design and art. AND-RÉ approach main issues with fresh spirit, innovative methods and open minded personality. The office has been strengthening its position in the emergent architecture panorama, adopting an active critic posture before established contexts. AND-RÉ’s goal is to pursue and maintain positive differentiated responses, in a time of fast paradigm changes.

We love architecture. We love design. We love art and their relatives. We do it with pleasure!

+ All images courtesy AND-RÉ  | Photo by João Soares

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Category: Design, Industrial

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