Epic Times Square Installation \ Situ Studio

• March 12, 2013

Heartwalk Spreads the Love to DUMBO
DUMBO-Based Situ Studio’s Epic Times Square Installation Finds New Home at the Pearl Street Triangle Installation Made from Sandy-Salvaged Planks Brings Cheer to Sandy Impacted Community

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courtesy Situ studio

The DUMBO Improvement District and Situ Studio, in partnership with the New York City Department of Transportation (NYCDOT), are proud to announce the installation of Heartwalk, a massive 30-foot art installation made from Sandy-salvaged wood in the Pearl Street Triangle in Brooklyn. Situ Studio, a 20 Jay Street-based design studio, was originally commissioned to create the piece for Times Square, where it greeted thousands of visitors last month. The piece has now been relocated to DUMBO, home to the designers and a community that continues to heal following significant devastation from Superstorm Sandy.

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courtesy Situ Studio

Heartwalk will be on view in the Pearl Street Triangle (Water Street at Pearl Street) through April 30, and can be seen from the Manhattan Bridge bicycle lane. Visitors are encouraged to interact with the piece and stand in the center of the heart.

We’re so thrilled to host Heartwalk, as DUMBO continues to get back on it’s feet from Sandy, Heartwalk is a beautiful
reminder of all of the support and love that embodied this community in the aftermath of the storm.
Remarkable public art. Created locally. With a message of post-Sandy hope and healing. I’m calling it a
DUMBO Trifecta!

Alexandria Sica, Executive Director of the DUMBO Improvement District

It’s exciting to see Heartwalk set in another dynamic public space and the center of a neighborhood we’ve proudly called home for the past 10 years. Since Sandy we’ve closely watched our community rebuild and hope the installation will complement the spirited recovery.

Wes Rozen of Situ Studio

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courtesy Situ Studio

Plus, DUMBO is one of New York’s most romantic neighborhoods — lovers from far and wide are expected to seek out Heartwalk this spring. (Couples are encouraged to tweet and instagram pictures using #DUMBOHeartwalk @DUMBOBID.) Heartwalk sits atop a mural created last year by the artist David Ellis entitled “PST”.

Like many other waterfront communities, DUMBO was hit hard by the hurricane. More than a dozen businesses and art spaces suffered more than $4million in damages and several families saw their apartments washed out by the surge. In the aftermath of the storm, the DUMBO community came out in droves to help with recovery efforts. Residents and local offices participated in community clean-ups and fundraising efforts spearheaded by the DUMBO Improvement District which raised more than $60,000  or grants to small businesses and art spaces. As a sign of DUMBO’s ongoing recovery – Almondine, a much beloved French bakery that suffered more than $300,000 in damages, became the latest shop to reopen last week.

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courtesy Situ Studio

Brooklyn Borough President Marty Markowitz is a big fan of the project, declaring: “Brooklynites have enormous heart, and that was never more true than following Hurricane Sandy, when thousands of our residents came to the aid of fellow Brooklynites and New Yorkers. So DUMBO—and all of Brooklyn—is thrilled to open our hearts to the art installation Heartwalk, crafted from boardwalk wood salvaged from Sandy’s aftermath and created by DUMBO’s own Situ Studio. Heartwalk may have debuted on a major ‘artery’ of Times Square, but now ‘leaves its heart’ right here in DUMBO, where it will be on view at the Pearl Street Triangle.

Kudos to the Times Square Alliance for commissioning Heartwalk and to Situ Studio for creating this dynamic, interactive artwork. And to the Brooklynites who volunteered their time in the Sandy recovery efforts: you are truly the heart and soul of Brooklyn!”

+ About

Heartwalk:
DUMBO-based design firm Situ Studio designed Heartwalk for this year’s Times Square Valentine Heart Design, commissioned by the Times Square Alliance in collaboration with the Design Trust for Public Space. It was unveiled Tuesday, February 12, 2013 and moved from Times Square to DUMBO on March 11, 2013. Situ Studio took inspiration from the collective experience of Hurricane Sandy and the love that binds people together during trying times. Using boardwalk boards salvaged during Sandy’s aftermath- from Long Beach, New York; Sea Girt, New Jersey; and Atlantic City, New Jersey—Heartwalk begins as two ribbons of wooden planks that fluidly lift from the ground to form a heart shaped enclosure.

Pearl Street Triangle:
The DUMBO Improvement District Manages the Pearl Street Triangle – one of NYC’s first plaza spaces. The Triangle hosts public art, free WiFi and epic view of the Manhattan Bridge. The surface of the Pearl Street Triangle hosts “PST” a mural by artist David Ellis created in 2012.

NYCDOT Arterventions:
Launched in October 2008, the New York City Department of Transportation’s Urban Art Program invigorates the City’s streetscapes with engaging temporary art installations. The Program partners with community-based organizations and artists to present murals, sculptures, projections, and performances on plazas, fences, barriers, bridges, and sidewalks for up to 11 months.

Projects are presented within three program tracks: pARTners, Barrier Beautification, and Arterventions. For more information, visit www.nyc.gov/urbanart.

DUMBO Improvement District:
The DUMBO Improvement District is a 501(c)(3) non-profit organization dedicated to enhancing and promoting DUMBO, Brooklyn. The Improvement District showcases DUMBO as a world-class destination, advocating on behalf of DUMBO’s businesses, property owners and residents. The organization provides supplemental sanitation services, marketing, economic development, neighborhood programming and long-term planning. The Dumbo Improvement District manages DUMBO’s Business Improvement District (BID) an area bounded roughly by York Street, Bridge Street, Old Fulton Street and the waterfront.

For more information, visit www.dumbo.is.

Special thanks to the Times Square Alliance and Design Trust for Public Space for hosting the initial installation of the project in Times Square. Additional supporters including Two Trees Management who provided space to fabricate Heartwalk, Renfro Design Group for lighting consultation, Electric Lighting Agencies and JPR Lighting Group for the lights, HD|Made for creating a photo-aggregator website, Arup Acoustics for consultation on an interactive sound component and Sawkill Lumber for contributing some of the salvaged boardwalk material.

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Category: Installation

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