kidrobot is a premier creator of limited edition art toys, signature apparel and pop culture accessories. Its exclusive toys are extremely rare and collectible, with thirteen of their iconic pieces are included among the regarded MoMA museum collection. The kidrobot brand defines popular culture among a consumer base, which is drawn together by the insider language and their appreciation for the unexpected.
This retail prototype store, in a contemporary white box located in a historic-feel building and shopping district, is designed to highlight the product, create a sense of organization and flow, in turn allowing for the showcasing, storytelling, and grouping of products.
Within defined divisions and segments, the store’s kit-of-parts has been created to provide the building blocks for future kidrobot installations, whether shop-in-shop, pop-up, inline or flagship locations.
A mono-point fixturing system, known as Flex D by CUBIC, supports the flexibility needed for merchandise that ranges from t-shirts to characters.
Other key elements include:
- Shadow box displays – Square shadow boxes faced in acrylic highlight the iconic series ofminiature character figures
- Removable ceiling panel installations – Can be customized by the brand’s signature artists, allowing graffiti “tagging” on Sintra panels overhead
- Interactive “Munny” Do-it-Youself station: A five-foot-tall large chalkboard finished cutout of “Munny”, a signature character, encourages customers to interact, providing a creative outlet in oroutside the store
- Gallery space: At the rear of the store, limited edition and highly collectible pieces are displayedin secured cases
Case Study: kidrobot retail store
Location: Boulder, Colorado
Project installation completed: September 2012
Architecture, Interior Design: JGA Architects (http://www.jga.com/)
Store Fixtures: CUBIC Visual Systems (http://cubic.co/en/)
Photographer: Laszlo Regos Photography (http://www.laszlofoto.com/)