Public Space for Women by Women \ Dodoplan

• April 24, 2013

wayfinding signage dodoplan 03 600x424 Public Space for Women by Women \ Dodoplan

courtesy Dodoplan

shopping mall infodesk dodoplan 01 600x424 Public Space for Women by Women \ Dodoplan

courtesy Dodoplan

Women are key customers for shopping centers around the world. For them a trip to the mall should be a pleasant experience associated with a relaxing walk, not an exhausting marathon. The space of the Korona Kielce center was designed to satisfy their needs and to make shopping enjoyable.

wayfinding signage dodoplan 02 600x424 Public Space for Women by Women \ Dodoplan

courtesy Dodoplan

The project created by Dodoplan studio included a complete visual information system along with 3D media, infographics, multimedia elements and a parking information system.

wayfinding signage dodoplan 01 600x424 Public Space for Women by Women \ Dodoplan

courtesy Dodoplan

The starting point for the studio’s concept were discarded pieces of the building’s facade. Hundreds of discs made of dibond taking up space in the Investor warehouse inspired us and soon transformed into three-dimensional trees created from 1896 elements.

iconic design decoration trees dodoplan 600x424 Public Space for Women by Women \ Dodoplan

courtesy Dodoplan

The shadows of the trees became a model for the creation of graphics for the 2600 m2 walls for common spaces. Multicolored, raster print on the wallpapers livened up the walls of the corridors, giving the center a fresh, feminine character. The colors of the graphics: green, orange and blue, designate the different parking levels and are a significant element of the communication system.

foodcourt environmental graphic dodoplan 600x424 Public Space for Women by Women \ Dodoplan

courtesy Dodoplan

The places of intensive use such as the ATM sites, thoroughfares and food court islands were coated with a special layer protecting from destruction.

The visual information system and the information counters were designed with the use of Corian. Owing to the unique construction properties of this material, the elements created are light and self-supporting, referring to the architecture of the building in shape.

+ Project facts

Design: dodoplan | www.dodoplan.com

Project:
Wayfinding system
Wayfinding graphics
Signage
Car park signage /Parking Guidance System
Info desk
2 600 m2 interior graphics
Furniture and decorative objects

Building: Galeria Korona Kielce, Kielce, Polska / Korona Kielce Mall, Kielce, Poland
Architecture: Bose International
Client: MGC Invest
Area: 93 000 m2

+ All images courtesy Dodoplan

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Category: Interior

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