CuldeSac™ dressed up the presentation of the latest capsule created by the French firm: Ç x Façonnable
This past March, the CuldeSac™ Retail Design team, headed by Pepe García, designed and produced a simple, yet striking, installation to present the Ç x Façonnable collection in a showroom in the Parisian district of Le Marais to show off this exclusive fashion firm to distributors and retailers from across the world.
The project by CuldeSac™ has faithfully modeled the essence of the firm’s latest creation, conceived by the Lebanese designer Mira Mikati –Co-Founder of the Plum concept-store in Beirut– and consists of a contemporary revision of the tradition and origins of Façonnable, embodied with the spirit of the French Riviera.
The Spanish studio has represented the trendsetting nature of Ç x Façonnable with the spectacular installation of a giant winding necktie that acts as a skeleton and skin for the display, inside of which the various collection pieces are displayed.
Rolls of printed corrugated cardboard serpentine throughout the space, guiding the walkway thanks to the stability and gentleness of the material, creating in turn an agreeable, memorable and impactful scene. The color blue, very much present in the new collection, pervades every corner and brings visitors to the city of Niza in the French Riviera, the birthplace of Façonnable.
Like a reinterpreted classic, the necktie plays a major part in transmitting and sharing the values of the new Façonnable capsule collection, a contemporary and fun look at the brand’s DNA.
In this first collaboration with the French firm, wherein Façonnable encouraged CuldeSac™ to tap into the creativity and magic of being faithful to its origins, the studio has been able to envelop the requisite latest trends and dress the product with the same genuine character with which it is imbued.