In the ex industrial area “Fluid-o-tech”, 10.000 square meters enclosed in a refined architectural casket host the new center of Milan fashion designed by architect Giuseppe Tortato. An ensemble of buildings, all different, but united by a common architectural expression and a careful choice of materials, develops around unpredictable courtyards and patios.
The great commercial success that has characterized the recovery of the Ex Richard Ginori insudtrial area, where fashion and creativity have found the perfect place to create showrooms and ateliers, quickly saturated the 60.000 sqm of the district, creating the need to find new areas of development. With this in mind, just opposite the main entrance of the ex Richard Ginori, plant in Morimondo street n. 23, the Duemme sgr real estate fund has given birth to a new estate and planning bet.
The challenge was to create spaces that could tell and represent the uniqueness of their users, request that characterizes the world of creative and design in general. As always in Giuseppe Tortato’ projects, the design philosophy aims to offer attractive and livable spaces, enclosed in elegant architectures.
The main materials are glass, concrete, steel and wood, but processed in ever different ways. The rest is entrusted to the sunlight, democratically distributed to all, with small and large patios onto which the high windows overlook. Simple concepts that do not exclude research and experimentation, a connecting element in Morimondo 23 .
The request of the municipality to maintain the geometry and the skyline of the old factory, has created the need to reinvent the 150 linear meters of the front overlooking the street.
The intuition was to develop a brick building of the early twentieth century in that will be totally restored, transforming it into the hub around which the two wings develop. The two wings, separated from the brick building, are characterized by an antithetical approach to each other relatively to the road: in the first wing an airy facade the airy overlooking on Via Morimondo and Richard Ginori is privileged, with large white glazed steel portals; in the other wing the language is more intimate. During the day the relationship with the internal courtyards is more intensive, while at night it transforms into a lantern, a landmark that characterizes the whole area.
The latter front, in particular, has a design history linked to the characteristics of the original front, featured by high walls and prefabricated reinforced concrete that the municippality required to retain in their appearance but also in their mediocrity. “With this background there was a serious risk of compromising the architectural outcome of the entire project, and then we decided to create something special,” says Giuseppe Tortato.
The high walls remained, but after the “cure” they appear as a sort of concrete barcode with variable tones of gray, characterized by the inclusion of filled glass cubes of different sizes, designed in cooperation with Seves company, a leader in the production of concrete and glass, which has collaborated with most important international architects in the development of special tailormade pieces.