L’Atelier du Miel boutique \ 1000yearsold

• October 1, 2013

1000yearsold LAtelier du Miel 09 600x406  LAtelier du Miel boutique \ 1000yearsold

courtesy 1000yearsold

1000yearsold LAtelier du Miel 08 600x406  LAtelier du Miel boutique \ 1000yearsold

courtesy 1000yearsold

L’Atelier du Miel boutique is located in Tabaris-Achrafieh, a busy neighborhood in the center of Beirut, and is fully dedicated to honey and honey products.

1000yearsold LAtelier du Miel 01 600x398  LAtelier du Miel boutique \ 1000yearsold

courtesy 1000yearsold

The main architectural challenge faced when designing the boutique was to be able to display the largest variety of honey types that come in three jar sizes each,and to stock the largest quantity of honey in a small space of 30sqm.

The concept created by architecture bureau 1000yearsold (1000yearsold.com) is the result of a joint effort between architectural design and graphic design, and proposes a solution that unifies display and storage in custom designed modules that would fit the three jar sizes.

1000yearsold LAtelier du Miel 03 600x400  LAtelier du Miel boutique \ 1000yearsold

courtesy 1000yearsold

As a result, the 30 sqm boutique can fit more than 3 tonsof honey simultaneously,and display more than 30 kinds of honey and honey products while giving each kind its importance in the overall design.

We carefully chose the galvanized metal grating as material for our modules, because its lightness and reflectiveness give emphasis to the products rather than just creating storage space.

1000yearsold LAtelier du Miel 05 600x400  LAtelier du Miel boutique \ 1000yearsold

courtesy 1000yearsold

1000yearsold LAtelier du Miel 04 600x400  LAtelier du Miel boutique \ 1000yearsold

courtesy 1000yearsold

Much more than only proposing a solution, the design also tells a story – one that reflects nature’s cycle and the seasonal work of the bees. In fact, given each honey kind is branded with a different color, the dominant color of the boutique changes according to the season and the honey we harvest – for example in the spring the dominant color in the boutique is red reflecting cherry blossom honey harvest, while in the summer, the color of the boutique tends towards green reflecting the oak honey harvest.

The 2 tons harvest is displayed in small jars, each in its own module, exactly the way bees store nectar of flowers in the hexagons of their hives. The continuity of modularity in the metal grating itself, repeating the modularity of the jar cubicles at a smaller scale, also opens up a window to sends us back to where it all began – in the fields

The brand

L’Atelier du Miel was founded by three young people of different backgrounds, with a common passion for nature, beekeeping and artisanal work, and committed to producing a pure honey through natural methods.

To produce natural, rich and a unique set of honey, L’Atelier du miel carefully selects its natural sites to fully benefit of the richness of the Lebanese territory, unique in its position, mountains and diversity of climatic conditions.

L’Atelier du Miel is characterized by a unique production method that consists of repositioning beehives every three months to follow seasonal flower blossoms, allowing bees to feed only on nectar of flowers and on honeydew of trees, and to produce natural honey with diverse tastes and countless virtues.

Thereby, bees harvest nectar and honeydew from Cedars in Barouk forests, Oak trees in Keserouan forests, from fields of cherry in Zahle, peach and apricot trees in Rechmaya, hawthorn in Kab Elias, thorns in AinDara, medlar trees in Saida, and orange trees in Tyre and Akkar.

L’Atelier du Mielcollaborates with beekeepers in Europe and selects their finest regional honey to complement its selection.

L’Atelier du Mielalso produces with its own honey a wide range of honey based products: from jams, made exclusively from fresh fruits and honey, to nougat, cakes, gingerbread and ice creams.

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