“SHOEROOM” of JULIO DE MUCHA \ ESRAWE STUDIO

• December 29, 2013

JM4 640x467 “SHOEROOM” of JULIO DE MUCHA \ ESRAWE STUDIO

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JM1 640x427 “SHOEROOM” of JULIO DE MUCHA \ ESRAWE STUDIO

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JM2 640x860 “SHOEROOM” of JULIO DE MUCHA \ ESRAWE STUDIO

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JM5 640x881 “SHOEROOM” of JULIO DE MUCHA \ ESRAWE STUDIO

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JM10 640x427 “SHOEROOM” of JULIO DE MUCHA \ ESRAWE STUDIO

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JM11 640x958 “SHOEROOM” of JULIO DE MUCHA \ ESRAWE STUDIO

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JM 4590 640x634 “SHOEROOM” of JULIO DE MUCHA \ ESRAWE STUDIO

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JM 6319 640x739 “SHOEROOM” of JULIO DE MUCHA \ ESRAWE STUDIO

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Julio de Mucha Layout 640x828 “SHOEROOM” of JULIO DE MUCHA \ ESRAWE STUDIO

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Julio de Mucha M 640x828 “SHOEROOM” of JULIO DE MUCHA \ ESRAWE STUDIO

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Julio de Mucha is a Mexican brand that has been producing top-quality, handcrafted shoes for the last 23 years. However, up until recently, they didn’t have a store of their own. By the end of 2012, the first “Shoeroom” opened to the public in the hip neighborhood of La Condesa, Mexico City.

Woven threads and maple wood sheets give the store its unique personality. The threads symbolize the process that defines the essence of every pair of shoes: the fact that they are handwoven, a craft that nowadays is carried out in just a few places of the world. These two dominant elements (wood and threads) were used to build the seats and the shoe shelves, both featuring the brand’s logo.

+ Project facts

DESIGN: ESRAWE STUDIO
COLLABORATORS: ANNA SALCEDO, DANIEL LUNDVQUIST
GRAPHIC IDENTITY: MARIANA GIBERT
CONCEPT: HÉCTOR ESRAWE
PHOTOGRAPHER: JAIME NAVARRO
YEAR: Nov 2012

+ All images and drawings courtesy ESRAWE STUDIO

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Category: Design, Furniture, Interior